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Principal Growth Marketing Manage

2 weeks ago

Sydney, New South Wales, Australia Tactiq Full time $120,000 - $200,000 per year

Location:
 Remote-friendly | Sydney-based preferred

Team:
 Growth | Reporting to CEO (Co-Founder)

*About Tactiq*

Tactiq transforms meetings from where work gets discussed to where work gets delivered—with excellence.

Over 1 million users across tens of thousands of teams rely on Tactiq to turn meeting conversations into exceptional outcomes. We're a Series A, Sydney-based SaaS company building AI note taker for Google Meet, Zoom, MS Teams.

We're product-led growth in its purest form: A great product that users love.

We're a small, AI-enabled team. That means high leverage, high autonomy, and every decision compounds.

*The Role*

As Principal Growth Marketing Manager, you'll own all acquisition channels (paid and organic) driving efficient user acquisition while maintaining our product-led growth motion. You'll build the marketing engine that brings quality users into the top of our funnel.

You'll run paid campaigns, build organic growth channels, optimize conversion, and create the systems that scale acquisition without scaling costs linearly.

This isn't about vanity metrics or brand awareness. This is about efficient, measurable acquisition that feeds our PLG engine with users who activate, engage, and convert.

*What You'll Own*

Paid Acquisition

  • Own paid channels: Google Ads, paid social, display, retargeting, and any new performance channels
  • Drive efficient CAC while scaling volume, optimize for LTV:CAC ratios
  • Run disciplined experiments to improve conversion rates across the funnel

Organic Growth

  • Build and scale organic channels: SEO, content marketing, distribution
  • Create distribution strategies that drive compounding, sustainable growth
  • Identify and test new organic channels before competitors

Performance Analytics

  • Own attribution and performance analytics, understand what actually drives efficient growth at every stage
  • Design measurement frameworks that connect marketing spend to activation, retention, and revenue
  • Run attribution analysis and incrementality testing to optimize channel mix and budget allocation

Cross-Functional Execution

  • Build frameworks and processes that the team can leverage
  • Bridge marketing strategy with product-led growth execution

Requirements
*You Might Be a Good Fit If You*

  • Have 8+ years in growth marketing, with at least 3+ years in B2B SaaS PLG companies managing significant marketing budgets
  • Possess deep performance marketing expertise. You've scaled paid channels efficiently, optimized for LTV:CAC, and know how to balance growth with unit economics
  • Have experience building organic growth channels (SEO, content, partnerships) that create compounding returns
  • Are highly analytical: you work with data tools (SQL, Python, or similar), build your own dashboards, and make decisions from data, not opinions
  • Understand PLG funnels and how acquisition connects to activation, retention, and monetization
  • Can use AI tools to accelerate testing, content creation, and campaign optimization
  • Have the ability to navigate and execute amidst ambiguity, finding simple, elegant solutions to complex acquisition problems
  • Have a track record of scaling acquisition at PLG companies while maintaining or improving efficiency metrics
  • Know your growth frameworks and can apply them with discipline
  • Think creatively about new channels and distribution strategies before they become saturated
  • Have a builder mindset: you run campaigns, analyze results, iterate fast, and own outcomes
  • Stay hands-on with emerging trends in performance marketing, AI-powered marketing, and PLG acquisition

Bonus Points:

  • You've scaled marketing at a high-growth PLG company
  • You have experience with Chrome Web Store / browser extension marketing

Benefits
*Why Join Tactiq*

Leverage:
Small AI-enabled team = 10x the impact of a traditional growth marketing role

Ownership:
You'll own all acquisition channels end-to-end. No bureaucracy, no politics.

Scale:
1M+ users, pure PLG, bottom-up motion. This is PLG at its best.

Learning:
Work directly with founders who obsess over data, experimentation, and exceptional execution.

Impact:
Every campaign you run, every channel you build, every optimization you ship—it matters immediately.

Modern Tooling:
Google Ads, Mixpanel, Intercom, Miro, Notion, Claude, and whatever else you need.

Flexibility:
Remote-friendly, autonomy-first culture. We trust you to do your best work.

*Our Values*

Build what is right for the customer:
 We move from customer feedback to customer outcomes ASAP.

Ship fast but thoughtfully:
 We look ahead, but deliver every day. Outcomes over activity.

Data-driven decision making:
 We use rigorous analytical thinking. Data informs, intuition guides.

Autonomy allows us to do our best work:
 We work independently, collaborate in small teams, keep noise minimal.

Transparency, trust, empathy:
 We communicate clearly, share openly, and elevate each other.

Measured growth drives long-term success:
 We don't grow for growth's sake. We organize ourselves to bring out the best in our people and focus on what customers need.