Growth Marketing Manager

8 hours ago

Sydney, New South Wales, Australia Eftsure Full time $104,000 - $160,000 per year

Eftsure is Australia's leading B2B SaaS platform protecting business payments from fraud and error. We help organisations of all sizes transact securely by verifying supplier details and monitoring payment risks in real time. With over 2,000 customers and growing, our vision is to become the security standard for B2B payments. We are building a world where finance teams can move fast and stay safe knowing they will never pay the wrong people.

We are seeking a Growth Marketing Manager to scale Eftsure's growth engine and drive awareness among finance leaders and CFOs. You will own the end-to-end demand funnel from awareness through to acquisition, activation and retention. You will work across teams to identify opportunities, experiment with new ideas and optimise what works. This is a hands-on, data-driven role that blends creativity with analytical rigour.

What You Will Do

  • Plan and execute growth initiatives that drive measurable pipeline among finance leaders and CFOs
  • Own demand generation channels including paid social, SEM, SEO, content syndication and nurture programs across Australia, New Zealand and the US
  • Build always-on campaigns and growth loops that connect awareness to conversion and retention
  • Partner with sales and SDR teams to optimise funnel performance and MQL → SQL → opportunity conversion
  • Design and run A/B and multivariate tests across ads, landing pages, nurture journeys and CTAs to improve conversion
  • Analyse performance using attribution models to understand what is working and where to invest
  • Report on key growth metrics such as CAC, LTV, pipeline contribution and channel ROI
  • Manage and optimise the marketing tech stack (HubSpot, GA4, ad platforms, analytics tools) and support integration across systems
  • Stay across key market trends affecting CFOs and finance teams, and identify innovative opportunities for growth and differentiation
  • Manage and optimise your budget to drive efficient growth and strong ROI

What You Will Bring

  • 4+ years of experience in B2B SaaS growth or demand generation roles
  • Proven track record running multi-channel campaigns that drive measurable pipeline and revenue growth
  • Strong analytical mindset: fluent in performance metrics, dashboards and able to turn data into action
  • Hands-on experience with marketing automation, CRM and analytics tools (for example HubSpot, Salesforce, GA4)
  • Understanding of the finance persona: able to translate complex technical or risk concepts into messages that resonate with CFOs and finance leaders
  • "Builder" mindset: resourceful, experimental and comfortable iterating quickly
  • Excellent communication and collaboration skills across teams

Why Join Eftsure

  • Be part of a high-growth Australian SaaS company tackling one of the biggest risks facing finance teams today
  • Be instrumental in refining our growth engine to enable us to continue to scale.
  • Hybrid flexibility in our North Sydney office
  • Access to benefits like birthday leave, cultural leave, wellness reimbursements and volunteer days
  • A values-driven culture where curiosity, consistency and impact are celebrated

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