Growth Marketing Manager

2 days ago

Sydney, New South Wales, Australia OwnHome Full time

Growth Marketing Manager / Lead

Location: Potts Point, Sydney or Remote with pop-ins to Sydney | Full-time

We're building Australia's most effective growth engine across home ownership , spanning property buying, consumer finance and credit decisioning, and we're looking for a Growth Marketing Lead who wants to own demand generation across multiple category-defining brands at once.

You'll join the growth team powering:

  • OwnHome: Deposit Boost Loans helping first-home buyers break into the property market sooner (award-winning, VC-backed, and debt-funded with over $100M to deploy)
  • Peach Property: Australia's favourite buyer's agent (wild early traction, targeting 200+ broker partners supporting 1,000+ purchases in the next 18 months)
  • Two stealth fintech products launching in 2025: one platform, one consumer play (tackling two of the biggest inefficiencies left in financial services)

We're profitable, scaling fast, and raised a $40M war chest to deploy behind an ambitious team into channels that work.

The role

You'll build net-new demand systems across multiple brands, spanning paid acquisition, SEO, lifecycle, partnerships, CRO and whatever else you believe can generate a qualified pipeline.

  • Paid acquisition (Google, Meta, programmatic, linkedIn or niche placements)
  • SEO & content-led acquisition (working with internal SMEs / contractors)
  • Lifecycle & lead nurture (email, SMS, retargeting, conversion routing)
  • Partnership & broker-led distribution loops
  • CRO and experimentation across landing pages, forms and funnels
  • Webflow (site structure, landing builds & rapid iteration)
  • Experimentation, attribution & reporting, using CRM or SQL to cut through noise

What's unique about this opportunity?

  • You're not inheriting a narrow channel, you're designing the demand system. Instead of running the same playbook endlessly for one ICP, you'll work across consumer, broker and enterprise-style funnels simultaneously.
  • High trust, high pace, no internal theatre. If it's a good idea, we try it.
  • Warm and mature team, high pay, high expectations: we back strong operators and compensate accordingly. In return, we expect clarity, pace and measurable impact.

Who you are

You're a builder, not a maintainer. You likely:

  • Think in CAC, LTV, conversion and velocity, not vanity metrics
  • Prefer targets and autonomy over noise and process
  • Can set direction, then open Webflow, Google Ads, SQL or Zapier and build the thing yourself
  • Know when to zoom into execution and when to pull back to strategy
  • Can corral and motivate ICs or contractors to project deadlines
  • Enjoy partnering with a nimble, high-output team including our founders, CMO, business-unit leads, performance lead, sales teams

Recruitment Process

Straightforward and clarifying:

  • Informal chats with Imogen (CMO) and James (co-CEO) to hear our pitch and understand our values: ownership, humility, growth, sweat the inputs, blow minds
  • A paid work trial — work with us on something There's no better way to confirm we both enjoy working together

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