Influencer Specialist

Who We Are:

Herd MSL represents one of Australia's largest and most-awarded group of agencies. Part of Publicis Groupe ANZ and global PR network MSL, Herd MSL has more than 21 years in the market and has achieved multiple agency and campaign wins and Cannes Awards for creativity – including PRIA's 2022 Agency Team of the Year

We work with an impressive portfolio of clients, ranging from established multi-national technology companies, and leading consumer and corporate brands, to innovative industry leaders and state and federal government departments.

At Herd MSL we encourage our people to work in a way that provides balance, and we pride ourselves in fostering a behavioural led approach to flexibility. We are fun and fast-paced and thrive in a learning-based culture.

Are you passionate about the ever-evolving world of influencer marketing? Herd MSL is looking for a curious and talented
Influencer Specialist
to join our award-winning team. This is your chance to lead end-to-end influencer campaigns for some of Australia's most exciting brands across beauty, travel, FMCG, lifestyle, and more.

You'll be the go-to expert for influencer strategy, working closely with our social, content, and PR teams to deliver culturally relevant campaigns that make an impact. If you thrive in a fast-paced, creative environment and love building strong relationships with creators and clients, we'd love to hear from you.

Day to day in this role, you'll:

• Drive influencer marketing across the agency, shaping Herd MSL's influencer offering in collaboration with leadership.
• Manage influencer campaigns from start to finish – from talent identification and negotiation to content management and post-campaign reporting.
• Develop influencer strategies that integrate seamlessly with social, content, and PR plans.
• Contribute to new business pitches with insights, influencer recommendations, and creative ideas.
• Oversee budgets and negotiate influencer rates to deliver value for clients.
• Collaborate with social, content, creative, and production teams to deliver world-class influencer solutions.
• Stay ahead of trends, proactively identifying opportunities for clients to leverage influencer marketing.
• Educate and up-skill the wider team on influencer best practices and emerging trends.

The person we're looking for has:

• 3+ years' experience in influencer marketing with a strong network of creators, talent agents, and suppliers.
• A sharp instinct for social trends and cultural moments, with the ability to translate them into impactful campaigns.
• Proven track record in delivering influencer campaigns and demonstrating success through data and insights.
• Strong negotiation, communication, and project management skills.
• Ability to work autonomously and collaboratively in a fast-paced environment.
• Attention to detail, creativity, and a positive, team-first attitude.

Why Herd MSL?

We're one of Australia's most awarded agencies, part of a global network, and home to a fun, flexible, and strengths-based culture. You'll work on diverse clients, from global leaders to emerging innovators, and have the freedom to do your best work.

What we will offer you:

Herd MSL offers flexible working arrangements to suit personal commitments in a fast-paced and fun environment. We offer a people focused learning culture, variety and opportunity, and a heap of added benefits including birthday days off, Friday 3pm finish throughout summer, additional leave with longevity, access to industry leading mentors and much more. Plus, you get to work in our creative and open office in the heart of Pyrmont.

Be a part of the Publicis Groupe family, recent winner of the 2023 Employer of Choice Awards, and one of the world's most progressive and dynamic modern communications businesses. Enjoy all the perks that come with our network offering:

• A comprehensive Wholeself program supporting Physical, Mindful and Financial wellbeing.
• A creative, fun and rewarding office environment where people love working with each other, supported p by our
  Publicis Liberté
  flexibility approach "working your way, with us"
• Access to our Global AI Platform,
  Marcel
  , connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
• Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform Marcel Classes
• A culture of open feedback and support to reach your goals through our Career Conversations program.
• A committed Diversity, Equality and Inclusion strategy driven through our
  Viva Women
  ,
  Égalité,
  enABLE
  and
  Embrace
  (reconciliation action plan) programs.
• Work Your World
  program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
• Parental leave policy with up to 18 weeks paid primary carer leave and generous secondary carer benefits.
• Access to counsellors, psychologists and professionals through
  Sonder
• an all-in-on digital wellbeing technology platform designed to support psychological, medical & safety needs.

If you don't tick every box in this ad, please don't rule yourself out. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity, rather than ticking boxes – so if this role resonates with you, please apply.

Diversity. Inclusion. Equity. More than just words, these are part of our DNA. At Publicis Groupe we are committed to the inclusion and recognition of all people; regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate in. We value diversity and the skills, knowledge and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it we wouldn't be where we are today. So be you – we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via - your personal information will be kept confidential.