Performance Marketing Lead

18 hours ago

Melbourne, Victoria, Australia Sommer Swim Full time $80,000 - $120,000 per year

Sommer Swim
· Remote (Australia, Europe or US)

About Sommer Swim

Sommer Swim is a premium swimwear brand inspired by European summers. We are looking for a
hands-on Performance Marketing Lead
(in-house or freelance) to own our paid social and drive profitable new customer growth.

The Role

You will be
directly responsible
for the performance of our
Meta (Facebook/Instagram)
and
Pinterest
campaigns (with potential to expand into TikTok and google).

This is both strategic and executional: you'll be in the ad accounts daily, building campaigns, testing creative, and optimising for
CAC, ROAS and MER
.

You will:

  • Own and manage all campaigns on
    Meta & Pinterest
    end-to-end.
  • Build a clear account structure (cold / warm / hot; learning vs scale).
  • Plan and run a
    weekly creative testing cadence
    (new hooks, angles, formats).
  • Turn performance data into
    clear creative briefs
    for content/creative.
  • Monitor performance and adjust budgets, bids and audiences proactively.
  • Report weekly on spend, CAC, ROAS, MER, and key learnings.
  • Work with the founder and wider team to align ads with launches, promos and key markets.

About You

  • 3–5+ years
    hands-on experience running paid social for
    e-commerce
    (fashion/beauty/luxury/swimwear ideal).
  • Managed at least
    €50k+/month
    in Meta (and ideally Pinterest) ad spend.
  • Proven track record improving
    CAC/ROAS/MER
    , not just "spending budget".
  • Strong in both
    data & creative
    – you know great results come from great creative and structured testing.
  • Comfortable with
    attribution beyond platform ROAS
    (GA4, Shopify, blended CAC/MER).
  • Clear communicator who can explain what's working, what's not, and what you're doing next.

Bonus points for:

  • TikTok Ads experience
  • Google ads experience
  • Background in swimwear / resortwear / premium fashion.
  • Basic CRO knowledge (landing page / PDP testing).

Engagement Type

We are open to:

  • In-house
    (part-time or full-time), or
  • Freelance
    / fractional with a consistent, ongoing commitment.

For freelance candidates, please outline your
weekly availability
and
typical engagement structure
.

Location

This role is
remote
, and we are open to candidates based in:


Australia
·
Europe
·
United States

Why Join Sommer Swim?

  • Big
    ownership
    : you'll be the key person driving growth on paid social.
  • Work closely with the founder, move fast, and see your impact quickly.
  • Flexible working hours

How to Apply

Apply via LinkedIn with:

  • Your
    CV or LinkedIn profile
    , and
  • A short note sharing:
  • Whether you're looking for
    in-house
    or
    freelance
  • A recent e-commerce brand you worked on
  • Monthly ad spend
  • One specific result you're proud of (before/after CAC or ROAS)

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