Performance Marketing Lead

11 hours ago

South Melbourne, Victoria, Australia Kogan Full time $120,000 - $180,000 per year
Do you thrive on achieving results, rolling up your sleeves to execute campaigns, and driving innovation at the forefront of digital marketing? At , we have an exciting opportunity for a hands-on and commercial Performance Marketing Lead to execute our paid media strategy from the ground up.
Reporting to the Chief Marketing Officer, we are seeking a commercial and strategic leader with deep expertise in performance marketing—someone who is as comfortable building and running campaigns as they are setting strategy and producing insightful reports.
This is a pivotal role in a fast-paced, high-growth environment, ideal for someone ready to make a significant impact at an iconic Australian eCommerce pioneer. In this role you'll be responsible for:
  • Operating as 's Google Ads, paid social and all forms of digital media subject matter expert, combining best practice with deep technical execution.
  • Driving commercial performance outcomes via setting up leading practice automation, feed optimisation, attribution modelling and segmentation practices. 
  • Serving as the in-house media authority with advanced hands-on expertise in campaign set up, feed management, and attribution modelling.
  • Building scalable campaign frameworks, optimising audience segmentation, and ensuring robust conversion tracking accuracy across all activity.
  • Acting as the technical authority on campaign implementation, tracking, and measurement frameworks
  • Serving as the subject matter expert on all forms of media technology, ensuring the team leverages tools and data to their fullest potential.
  • Translating complex technical concepts into actionable insights for marketing and executive stakeholders
  • Personally, and managing direct reports, setting up, managing, and continuously optimising media campaigns across paid search, paid social, affiliate marketing, remarketing, and other performance-driven digital media channels.
  • Defining and executing the overall paid media strategy, ensuring alignment with business goals.
  • Analysing campaign performance data, generating actionable insights, and implementing optimisations to maximise customer acquisition, revenue growth, and return on investment (ROI).
  • Managing hands-on execution across key platforms including Google Ads, Microsoft Ads, Meta, Tik Tok and emerging channels.
  • Delivering regular performance reports to senior leadership, including strategic recommendations grounded in data.
  • Overseeing the performance marketing budget with a focus on cost efficiency and profit maximisation.
  • Running various tests across creative, copy, targeting, bidding strategies, and landing pages to inform optimisation efforts.
  • Using tools such as Google Analytics, looker studio, Tableau, and other data platforms to measure performance and inform ongoing strategy.
  • Providing leadership and mentorship to a growing Performance Marketing team, while also being directly responsible for campaign delivery and performance.
  • Collaborating cross-functionally with internal teams to align campaigns with business initiatives and promotional calendars.
  • Exploring and testing new platforms, channels, and ad formats to unlock additional growth opportunities.
  • Staying abreast of digital marketing trends, platform updates, and industry innovations to maintain a competitive advantage.
  • Working closely with Engineering and Marketing teams to support campaign delivery and ensure operational excellence.
  • Implementing and refining tools and processes to streamline campaign management and scale paid media activities.
  • Cultivating strong relationships with advertising partners to stay ahead of platform developments and leverage new opportunities.
To be successful in this role, you should be:
  • Degree qualified in Marketing, Business, Communications, or a related field.
  • Experienced in setting up and managing performance marketing campaigns from end to end, across paid search, paid social, and affiliate channels—ideally within a Retail or eCommerce environment.
  • A digital marketing expert with a strong grasp of customer behaviour, acquisition strategies, and conversion optimisation.
  • Highly analytical and results-driven, with the ability to interpret complex data and translate it into actionable insights.
  • Proficient in tools such as Google Analytics, Tableau, and Excel (including pivot tables, VLOOKUPs, and data modelling)—and yes, we'll test your skills
  • Comfortable juggling multiple campaigns and deadlines, while maintaining high standards and attention to detail.
  • Adept at managing marketing budgets and forecasting ROI across channels.
  • An excellent communicator, confident in presenting insights and strategies to senior stakeholders including C-suite executives.
  • A proactive team leader with experience mentoring others while also being hands-on in delivery.
  • Always curious and innovative, ready to test, learn, and push boundaries to uncover growth opportunities.
  • Excited by a dynamic, entrepreneurial environment where your work drives measurable business outcomes.
Why
  • Work with an incredible team to solve important challenges, helping to drive Australia and New Zealand's eCommerce future
  • Your role has a lot of ownership, autonomy and little red tape. You'll be empowered to achieve positive outcomes and your work will have a real impact
  • You'll be at the forefront of the eCommerce industry  with us and be part of a company that are the Pioneers of eCommerce in Australia
  • Be an Intrepreneur, playing a hands on role in shaping our strategy at our HQ
  • A range of employee benefits such as; complimentary Kogan First Membership, team exclusive discounts, Health & Wellness program, Learning & Development and Lunch & Learns, Hackathons, Team member referral program, Company and team events and celebrations, community engagement (volunteering) and extensive career development opportunities plus loads more
To apply Express your interest in this opportunity by uploading your CV and Cover Letter, outlining your interest in the position and how you think you can help grow the Kogan business. Hot tip, generic Cover Letters won't cut it here Stand out with an application that shows a deep knowledge of the business and how we operate, to allow yours to be looked upon more favourably. Innovative thinking got our business to where it is now, so it makes sense that we look for like-minded problem solvers As a first step to our process, all new candidates will be sent testing, so be sure to keep an eye out for it 
About Us We're , Pioneers of eCommerce in Australia. At we offer rewarding careers, where you build your skills, are mentored by the best in the industry and get to share your expert knowledge in an innovative Company where your ideas and opinions count. You get to solve really important challenges to drive eCommerce's future,  and get to do it with a great team culture and benefits Join to master your craft, do your best work, make a real difference and work with the best.  At , your work will have an immediate impact on transforming the Australian and New Zealand retail environment. 
Heads up is a fast-paced business - our vacancy close dates are subject to change. We will assess applications as they are received, so don't wait to apply All new team members are required to undergo a National Police Record check and must have full-time Australian working rights

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