Paid Search Specialist

WebSavvy was built around one simple purpose – to help businesses grow. And 15 years later, it's still our motto today. We genuinely get a kick out of seeing our clients do well.

Over the years, we're really proud to have helped many fantastic Aussie and international businesses thrive – including Frank Green, Kip & Co, Swimwear Galore, Adore Beauty and The Sheet Society.

We are a small team who believe in quality over quantity. We choose our clients and team very thoughtfully. We believe in using business for good in the world. We want people to have fun working with us, it's one of our values.

The Role:

As a Paid Search Specialist for Websavvy, you will play a crucial role in building, optimising and reporting paid search performance, leveraging your expertise to deliver outstanding results for our clients.

You'll be part of a group of agencies who all push each other to be the best and most trusted providers in the digital industry. The collaboration and knowledge sharing between our talented team members are exceptional.

What You'll Be Doing:

• Developing and executing a variety of paid search strategies to drive leads and sales for our clients, including some of Australia's most well known brands.
• Conducting tests, measuring, collecting, and analysing data to identify trends and insights, ensuring maximum ROI across multiple paid search campaigns.
• Tracking, reporting, and analysing website analytics, PPC initiatives to optimise performance and meet client goals.
• Creating and optimising campaigns aligned with best practices across Google Ads.
• Managing campaign expenses by staying on budget, ensuring spend pacing is on track for all accounts, and reconciling discrepancies.
• Performing ongoing paid keyword discovery, expansion, and optimisation.
• Collaborating with design, content, SEO, and search teams to define advertising requirements and align all content with best practices.
• Serving as a technical point of contact for the Account Management team, addressing any technical questions and providing training and support.
• Conducting market research on keywords, consumer trends, and competing brands, utilising data to inform marketing strategies.
• Monitoring and reporting on key metrics such as conversion rate, CPCs, CPMs, ROI, CPL, and customer acquisition rates and being able to communicate these to clients where needed.
• Generating performance reports and analytics for presentation and review, staying abreast of the latest advancements in search engine marketing, social media trends, PPC strategies, and best practices.

What We're Looking For:

• Extensive experience in the Paid Search space, particularly with Google Ads and particularly well versed in Google Shopping.
• Proven track record in building and optimising campaigns for both e-commerce and lead generation clients.
• Knowledge of backend systems, including Shopify, Wordpress, other website CRM's and search optimising tools.
• Minimum 3 years of proven SEM experience, successfully managing PPC campaigns with Google Ads, Google Shopping, Search, Display, and Analytics.
• Strong analytical skills with experience generating SEM reports and familiarity with A/B and multivariate experiments.
• Exceptional organisational skills and the ability to prioritise and manage workloads effectively.

Benefits:

• Hybrid working 3 days in the office and other days WFH.
• A positive and inclusive culture built to inspire, motivate, and celebrate growth, wins and contributions.
• Ongoing support, mentoring, coaching and training.
• Opportunities to attend industry-hosted events.
• Monthly social catch ups.
• Fortnightly massage therapist.

How to Apply:

Please send your resume through the application form on LinkedIn.