Tourism Development Officer

About the position

The Tourism Development Officer is responsible for developing and promoting tourism initiatives to increase visitation, generate economic activity, support events and enhance the communities lifestyle.

The position is responsible for the day to day operation of the Visitor Information Centres and engaging with a range of stakeholders including operators, tourism bodies and government to enhance the visitor experience, within a regional context, whilst ensuring continuous improvement.

Key Responsibilities

• Collect visitor data and undertake tourism research and analysis to inform stakeholders of industry trends and product development opportunities
• Manage marketing and promotional campaigns to attract visitors including overseeing the use of branding, digital media platforms and ongoing content creation
• Manage the Shires Visitor information's centres and visitor experience whilst engaging with other Visitor Information Centres and providers to promote the region
• Assist the Coordinator Tourism and Events to deliver actions identified in the Destination Management Plan and other Council Strategies to improve visitors experience and encourage repeat and extended visitation
• Promote local products and experiences including the development of itineraries and booking platforms

Read the Position Description and learn more about this exciting opportunity.

About you

• Tertiary qualifications in Tourism or Business Management (Certificate IV minimal qualifications), or equivalent qualification and 5 years of equivalent experience
• Substantial tourism industry knowledge and demonstrated experience working with operators to implement tourism strategies
• Proven ability to collect, analyse information and prepare reports and presentations to inform sound decision making
• Experience providing high level customer service and effectively dealing with conflict
• A current NSW Drivers Licence

What we offer

• Permanent, full time, 35 hours per week
• Salary from $80,667 to $104,394 per year (depending on qualifications, skills and experience) plus 12% superannuation
• Training Courses + Professional Development
• Flexible work arrangements with access to Indoor Accrued Time (Flexi)
• 40% discount on yearly Aquatic and Fitness Centre membership for staff and families at local facility (conditions apply)
• Access to EAP program for employees and their immediate family

About Muswellbrook

Muswellbrook Shire Council is a progressive local government area, located under two hours from Newcastle and Tamworth and three hours from Sydney, in the beautiful Upper Hunter Valley.

The Shire has a long history in energy generation and is one of the largest coal mining areas in Australia. As we move towards a Net Zero economy, we are at the centre of renewable energy transition and innovation.

Working at Muswellbrook Shire Council, you will be part of driving change to create a bright and prosperous future for our community, in a location which has plentiful opportunities and an enviable lifestyle.

It is a great place to grow your career and be part of something bigger – we have space for you.

Further information and to apply

• For more information on this position please contact the hiring manager Shaelee Richards, Director Community and Economyon .
• If you need assistance or an adjustment when submitting your application please contact Human Resources on or via email
• To complete your online application, you will be asked to upload a copy of your resume and provide responses to questions which are based on the criteria listed in the Position Description. Please keep your responses concise. Any incomplete applications will not be considered past the closure date.
• Please note that as part of Muswellbrook shire Council's recruitment process, prior to an offer of employment being made, recommended candidates may be subject to a medical assessment which may include alcohol and other drugs testing.
• Applications close on 22 October 2025 at 11:59pm.

The Welcome Experience

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