Assistant Brand Manager

2 weeks ago

Millers Point, New South Wales, Australia Lion Full time $80,000 - $120,000 per year
  • Assistant Brand Manager for Guinness or Kirin Ichiban
  • Be part of a winning team | Voted Supplier of the year by the Drinks association and Marketing Team of the Year B&T Awards
  • Sydney CBD location | Flexi work options | People focus on company

Lion Marketing
Here at Lion we don't settle for ordinary. We're passionate about crafting exceptional brands that bring people together, spark conversations, and create unforgettable moments. Our Marketing team are responsible for shaping the identity and driving the success of our brand portfolio. We're all about passion, energy and teamwork to serve uplifting moments to our consumers and truly be at the heart of good times.

Your day in the life of the Lion team
Due to an internal promotion, we are currently recruiting for two experienced Assistant Brand Managers for
Guinness and Kirin Ichiban
. Based in Sydney you will be part of the Craft and Premium Brand Marketing team and live a career less ordinary.

Reporting into the Senior Brand Manager for Premium international you will support the execution of these two iconic global brands on brand campaigns, innovation projects, digital and content communications, and customer activations.

This is a great opportunity for a marketing professional to join Lion, 2025 Supplier of the year and recently certified B Corp certification.

  • Execution of brand projects and tactical initiatives that unlock growth for our brands
  • Coordination and fulfillment of admin and brand specification requirements (image libraries, product information sheets for example)
  • Ongoing reporting of performance and commercials
  • Support internal communication with quality and timely brand information
  • Support the execution of large-scale campaigns, experiential and partnership programs
  • Support our digital channels and help keep our online platforms engaging and on-brand.

To be successful you will bring

  • Tertiary Educated ideally in Marketing or Business Administration
  • Proven experience project managing marketing campaigns.
  • Solid stakeholder management skills from internal colleagues through to external partners.
  • Strong learning agility combined with data and digital literacy
  • Exposure to Brand Marketing and Brand Management within FMCG, preferably in food and beverage
  • Demonstrated ability to contribute to strategic plans and think innovatively

Apply now for a career less ordinary

Join us in building the next chapter of a proud Lion legacy by embracing a challenger mindset - being curious, courageous, and acting with conviction. We don't just offer a job; we offer growth and development 'on tap' where you can unleash your potential and be part of something extraordinary

We're a certified B Corp, which means we care about people, planet and purpose—not just profit. We're committed to diversity, equity and inclusion, and we celebrate the unique perspectives that help us grow and innovate. We intentionally embrace difference and cultivate belonging every day, whether through our investment in our Reconciliation journey through our Innovate RAP, our commitment to gender pay equity or providing progressive people policies.

If you need specific support or accessibility adjustments at any stage of the recruitment process, please let us know at so we can make sure that your recruitment process is fair and we enable you to shine. This includes tailored support for First Nations people, individuals with disabilities, those who are neurodivergent, and people who identify as transgender or gender diverse as we understand the unique challenges and concerns you may face.

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