Shopper Activation Manager

A rare opportunity has opened up to join an award-winning team and work on some of Australia's most iconic beer brands as our next Shopper Activation Manager.
This is your chance to help shape a diverse portfolio with enormous scope to create high-impact, creative shopper activity that influences across the full path to purchase. Having just been awarded the Advantage Group Supplier of the Year, with standout mention of the Shopper Marketing team, you'll be joining a group of hungry individuals always striving to achieve more, with genuine integrity and operating as a true pride. We are ambitious, we are supportive, and we are always in it together. Add to that a business culture that genuinely puts people first and values work-life balance, we celebrate the wins and learn from the mistakes (yes, mistakes are welcome). And with our newly certified B-Corp status, we're proud to walk the talk — the only major brewery in the world with this certification

If you've got the experience and a passion to drive shopper behaviour change, this is your moment. Roles like this are rare — so hit apply and don't let the opportunity pass you by.

About The Role
This position is based in our Sydney CBD office, on a full-time, permanent basis. Working within a large shopper marketing team, and reporting to our Customer Marketing Manager, our collective purpose is to partner with customers and stakeholders to creative innovative solutions that WIN at the point of purchase. Your key responsibilities include (but are not limited to):

• Partnering with the Customer Marketing Manager, as well as the Brand, Category and Customer teams, to shape shopper plans grounded in shopper and retailer insights, bringing the XXXX, Tooheys and Hahn Brand Plans to life.
• Understanding and supporting customer strategies and key priorities, delivering on the three-way win without exception.
• Alongside two Activation Executives, helping to develop, manage, and execute innovative and impactful Shopper Marketing Campaigns across multiple channels and retailers, influencing shopper behaviour and delivering differentiated shopper experiences with best in class execution.
• Ensuring brand strategies and shopper marketing principles are upheld at all times.
• Collaborating with external agencies and suppliers to deliver Best-in-Class creative ideation and roll out across multiple and different activation tactics.
• Owning internal and external relationships, understanding the multiple processes across departments, and ways of working, continuously developing and identifying improvements and efficiency opportunities.
• Overseeing the annual calendar and shopper brand budgets, ensuring projects are delivered within budget, on time and within strategy.
• Supporting the coaching and developing two Activation Executives.

About You

• Minimum 5 years of experience in shopper marketing, brand marketing, shopper advertising or category.
• Strong understanding of the Shopper and how they behave on the path to purchase.
• Proven experience in delivering growth across a range of customers and channels.
• Outstanding presentation skills, able to present to a wide audience from Customer to internal stakeholders and agencies.
• Excellent project, budget and time management skills and the ability to meet multiple deadlines with fast turnaround.
• Outstanding verbal and written communication skills.
• Results focussed and solutions orientated.
• Strong Project Management skills and ability to multi-task.
• Ability to think differently.
• Takes ownership and accountability.
• Has agility to learn and be coached
• Previous experience in Liquor or FMCG retail is highly desired but not essential.

At Lion, we offer 'growth on tap' and you'll get hooked on reaching higher with each new challenge. We have endless experiences to learn and grow for those thirsty for more. We have progressive flexibility, leave and wellbeing policies, backed by leaders who support the whole you. This means you'll thrive at every stage of your personal and professional journey. At Lion you don't have to choose – here you can win in work and life.

We're a certified B Corp, which means we care about people, planet and purpose—not just profit. We're committed to diversity, equity and inclusion, and we celebrate the unique perspectives that help us grow and innovate. We intentionally embrace difference and cultivate belonging every day, whether through our investment in our Reconciliation journey through our Innovate RAP, our commitment to gender pay equity or providing progressive people policies.

If you need specific support or accessibility adjustments at any stage of the recruitment process, please let us know at so we can make sure that your recruitment process is fair and we enable you to shine. This includes tailored support for First Nations people, individuals with disabilities, those who are neurodivergent, and people who identify as transgender or gender diverse as we understand the unique challenges and concerns you may face.