Senior Brand Manager

About GSK

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together. Our success absolutely depends on our people. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

We are at an exciting point, strengthening our presence and influence in the global Haematology market. With several exciting product launches scheduled over the next few years and a multitude of ongoing research initiatives, there has never been a better time to be part of our journey.

About the Role

Are you ready to lead and innovate in the pharmaceutical industry? At GSK, we're looking for a dynamic Senior Brand Manager (SBM) to spearhead the marketing efforts for one of our key Haematology products. This is your opportunity to drive long-term business growth and make a significant impact.

Your role will be varied and will include:

• Building and executing marketing strategies and initiatives for a newly launched GSK Haematology product to drive long-term growth.
• Developing and executing a comprehensive, multi-channel marketing plan aligned with brand strategy.
• Leading a cross-functional team to execute the business strategy with excellence, with line manager responsibility for 1 FTE
• Creating valuable digital content for HCPs using data-driven insights.
• Collaborating with Medical on KOL engagement and educational initiatives.

About you

To be successful in the role, you will need a strong background in omni-channel marketing and digital campaigns, combined with pharmaceutical industry knowledge and a customer-focused approach. You will be adept at achieving targets, building relationships, and executing strategies to perfection. Ideally, you will have experience within Haematology or Oncology.

You'll also:

• Hold a tertiary qualification in Business or Science (preferred).
• Have a minimum of 3 years of experience in the pharmaceutical industry.
• Possess strong business acumen and analytical skills.
• Be knowledgeable about the pharmaceutical industry, including competitors and market trends.

Why join us?

At GSK, we challenge ourselves to get Ahead Together – to make a positive impact on global health; for growth; in an environment where people can thrive. Our culture inspires our performance.

By joining GSK, you'll enjoy:

• A flexible and life-friendly working approach, allowing you to do your best work
• Being in a diverse organisation that reflects the communities that we work within
• Development and progression at a global scale, with international opportunities
• 5 Feel Good Days and 1 volunteer day (on top of your annual leave)
• Option to purchase up to 4 weeks' additional leave per year

• Access to discounted health insurance

• LI-GSK

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we're committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

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