Content Strategist

Company Description

We're one of Australia's most trusted brands. Being Member-owned, every decision we make has people and our community at its heart. From our legendary roadside assistance to electric vehicle charging networks, holiday parks and lodges, car rentals, and harbour transport and ocean cruising we are striving to make a difference that contributes to a brighter shared future for all Australians.

Forget what you thought you knew about the NRMA – take a look on the inside and you'll discover that life with us is more than just a job – it's your chance to make a difference together.

Job Description

Enjoy working 4 days a week in this exciting 12-month fixed term contract, you will report to the Senior Manager of Content where you will develop and manage NRMA Membership and Open Road's content plans and content campaigns to deliver a best-in-class content experience across web, app, print and social that is customer-centric and aligned to business goals.

What You'll Do

• Shape content plans and manage the content calendar to ensure editorial plans, audience needs and and business objectives are balanced and actionable plans are visible across the FY.
• Collaborate with internal stakeholders, creative teams, and external partners to create compelling, on-brand content and campaign assets.
• Lead the planning and optimisation of content campaigns and initiatives to deliver on time and within scope.
• Analyse content performance data and effectiveness, providing actionable insights and recommendations for continuous improvement.
• Ensure all content adheres to NRMA's tone of voice, brand guidelines, and compliance requirements.
• Drive innovation in content formats and distribution strategies to maximise reach and engagement with NRMA's diverse audiences.

What You'll Bring

• Proven experience in content strategy, campaign management, or digital marketing within a corporate or agency environment.
• Demonstrated ability to develop and execute end-to-end content and campaign strategies that drive measurable results.
• Strong project management skills, with experience managing multiple projects simultaneously in a fast-paced environment.
• Excellent communication, stakeholder management, and collaboration skills.
• Analytical mindset with proficiency in campaign performance tracking, reporting, and optimisation.
• Experience with content management systems, digital marketing tools, and analytics platforms.
• Creative flair and a passion for producing high-quality, engaging content tailored to various audiences and channels.

At the NRMA we aren't just about discounts (although you do get these too). We offer benefits to help make work and life just right for you

• Progressive flexibility and well-being benefits to balance all of life's priorities
• Complimentary myNRMA Rewards membership including discounts on groceries, movie tickets, gift cards, gym memberships, attractions, restaurants and much more
• Employee referral program where you may be eligible for a referral bonus of up to $2,000
• Potential to grow, progress or relocate your career and move around the NRMA Group or different locations with us.

Know You Belong

We're for inclusion, diversity and representing the members, guests, customers and communities we serve. That's why we welcome applications from First Nations Australians, people with disability, those from diverse cultural backgrounds, people of all genders, members of the LGBTQI+ community, and anyone else who wants to be a part of our team.

As part of our recruitment process, successful applicants will be required to complete pre-employment checks.

Join the NRMA and grow your career with us. Apply now, we cannot wait to hear from you or visit our careers site to find out more

Our Talent Acquisition Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. The NRMA is not responsible for any fees related to unsolicited resumes.