Social Media Marketing Coordinator

1 week ago

Melbourne, Victoria, Australia Coolkidz Australia Full time

Coolkidz Australia is Australia's leading baby wholesale distributer that includes some high-profile baby brands from across the globe. Our portfolio of brands includes UPPAbaby, WonderFold Wagons, Gaia Baby, MiaMily, Zazu and Matchstick Monkey.

Coolkidz family driven culture is built on our belief in authenticity, passion and always striving to ensure every interaction delivers an experience that is beyond expected. We seek to inspire one another day in and day out with a proactive, collaborative, and positive approach. As a family run business, we are extremely proud of how far we have come in the past 15 years with significant year on year growth, our Head Office is based in Braeside in our brand new 7000+sqm premises we supply over 100 baby stores Australia wide and ship internationally to New Zealand.

What you'll do

  • Plan, schedule and publish content across Instagram, Facebook, LinkedIn and more.
  • Engage with our communities by responding to comments and messages.
  • Brief in creative assets and copy with our design and content team.
  • Monitor performance and share ideas to boost engagement.
  • Keep content fresh by staying across trends and platform updates.
  • Adapt tone and content to match each brand's unique personality.
  • Run and optimise Meta advertising campaigns to boost reach, drive engagement and support business goals.

What you'll bring

  • At least 5 years' experience in a social media or marketing role.
  • Strong knowledge of major social platforms and scheduling tools.
  • Proven experience running and managing Meta advertising campaigns (boosting and paid ads).
  • Excellent writing skills and an eye for detail.
  • Confidence in reading analytics and identifying opportunities.
  • Creativity and a genuine passion for social storytelling.
  • Organisational skills to juggle multiple brands at once.
  • Background in social media, marketing or communications.

Bonus points for:

  • Graphic design skills (Adobe Suite).

Why work for us?

  • Great team culture
     – join a supportive office with a collaborative vibe, regular morning teas, and plenty of laughs along the way.
  • Little extras that count
     – enjoy free barista-made coffee every Monday to kickstart your week.
  • Modern workplace
     – our new state-of-the-art building offers a comfortable environment with ample on-site parking.

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