Influencer Manager

About Us

At Tag, we bring big ideas to life as an integrated creative, content and channel activation partner to brands all over the globe. We help our clients to stand out and sell more by providing end-to-end marketing solutions that see our teams originate, craft, amplify and reimagine content across all channels and platforms.

Why Join?

This is an opportunity to join one of Tag's fasted growing regions globally. Our teams based across Sydney and Melbourne pride ourselves on our core values of integrity, innovation, trust, sustainability, growth, and accountability.

We realise these are easy to say but below is a snapshot of what this looks like each day here at Tag:

• 50% of our leadership team is female.
• 14% of our team have grown their careers from internship positions.
• 86% team retention over the past twelve months
• Strong career growth opportunities with twenty-five promotions in the past twelve months
• 3x official charity partners we have donated $30,000 in money and time
• DE&I Council organises regular events and social activities.

What we offer:

• Hybrid and flexible working
• An inclusive parental leave policy
• Investment in internal and external training opportunities
• A structured global mentoring program

Role Overview:

The Influencer Manager role is an exciting opportunity for a creative and strategic individual to lead impactful influencer campaigns that elevate our brand presence across digital platforms. In this position, you will take ownership of developing and executing influencer strategies, managing end-to-end collaborations with creators, and building strong relationships across the influencer and talent landscape. This role is ideal for someone with a deep understanding of social media, excellent relationship-building skills, and a passion for storytelling through creator partnerships. You'll work closely with cross-functional teams to ensure influencer content aligns with brand goals and resonates with our audience. Reporting into the Brand or Marketing Lead, you'll play a key role in driving reach, engagement, and brand affinity through innovative and data-driven influencer marketing.

Key Responsibilities:

• Develop and execute influencer marketing strategies and creative campaigns across multiple channels.
• Build and maintain strong, long-term relationships with influencers, content creators, talent agencies, and partners.
• Source, vet, and negotiate with influencers for brand campaigns, ambassador programs, and content collaborations.
• Manage influencer outreach, contracts, briefs, content timelines, and deliverables.
• Collaborate with internal teams to align influencer content with brand messaging and goals.
• Track, analyse, and report on influencer campaign performance (reach, engagement, conversions, etc.), using key metrics and learnings to optimise future campaigns.
• Stay up-to-date with industry trends, platform algorithm changes, and emerging talent to keep our approach fresh and relevant.
• Manage influencer budget allocations and ensure all content adheres to legal, regulatory, and brand standards (e.g., FTC compliance).

Key Requirements:

• Strong network of influencer contacts across platforms (Instagram, TikTok, YouTube, etc.).
• Proven ability to plan and execute influencer campaigns from start to finish.
• Excellent communication, negotiation, and relationship-building skills.
• Strong organizational skills and attention to detail.
• Proficiency with influencer marketing tools and platforms
• Ability to analyse data, generate insights, and present recommendations.
• Passion for trends, digital storytelling, and creator communities.

This job description outlines the duties and responsibilities of the role and the necessary skills and knowledge required to perform them as of the date it was created. Tag accepts that this job description may change as the role evolves and the individual may be asked to support other duties as required.

How to apply

If the above sounds right for you, simply click on "Easy Apply" and provide us with your full resume and
salary
expectations.

Don't let self-doubt get in the way of what could be a great opportunity. We know from research that many women and people from diverse backgrounds may not put themselves forward unless they believe they tick every box.

If this job description doesn't quite fit your experience, but you have an appetite to be part of Tag, please do still get in touch. We are always keen to meet with talented individuals from across our industry.

All information provided will be treated in strict confidence and used solely for recruitment purposes.