Content Specialist

3 days ago

Melbourne, Victoria, Australia WME Australia Full time $60,000 - $120,000 per year

We're launching a new kind of content engine at WME — one powered by AI, driven by humans, and obsessed with Google's good books.

As our
Content Specialist
, you'll use tools like GPT-4, SurferSEO, Neuron Writer, and MarketMuse to build high-performing SEO blogs, EDMs, Google Ads, and landing pages at scale — without sacrificing soul, substance, or brand tone.

If you've ever dreamed of making AI work
for
content (not against it), this is your playground.

What You'll Be Doing

  • Build and manage topic clusters that drive traffic and authority
  • Use AI tools to generate content outlines and first drafts
  • Edit like a human — sharpen the message, inject originality, and hit those EEAT marks
  • Write for real people (and algorithms): from SEO blogs to ad copy, EDMs, and site pages
  • Partner with our SEO and design teams to ensure content doesn't just rank — it converts
  • Monitor performance and iterate based on results

You Should Have

  • 3+ years in content, SEO writing, or copywriting
  • Hands-on experience with AI writing tools (ChatGPT, Frase, Surfer, etc.)
  • Strong editing instincts and a love for structure, clarity, and clean copy
  • A working knowledge of EEAT, content scoring tools, and how Google thinks
  • A good eye for what makes content not just good — but genuinely useful
  • Bonus points if you've survived (or thrived) in a fast-paced agency life

How We Work

We're WME — a 16-year-old digital marketing agency that's been around longer than TikTok and just as addicted to growth. Our culture is friendly, fast, and built on real work, not fluff. Fridays come with beers. Our campaigns don't sleep.

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