Specialist - Content & Experience

Join a team that's All Kinds of Useful

At Origin, being useful is more than a tagline - it's how we approach work every day. As a collective, we're a team that thrives on finding better ways, working together, and owning our impact. From powering homes to delivering award-winning internet and helping to lead Australia's energy transition. If you're driven by purpose and excited to be part of something bigger, we'd love to have you on the journey.

About the roleAs part of the Origin Retail Marketing team, this position leads the development and governance of customer content across all customer-facing touchpoints — digital and offline. You'll shape how our brand and information come to life through our content systems, ensuring every interaction feels clear, helpful and on-brand, whether it's in the Origin app, website, email, customer communications or printed materials.

Reporting to the Lead - Customer Communications, Experience & Personalisation, you'll play a key role in uplifting how we manage and publish content in our CMS platforms (primarily WordPress), ensuring our customer experiences are consistent, compliant and accessible. You'll collaborate closely with teams across Marketing, Digital and Operations to continuously improve the end-to-end customer journey, from online self-service to assisted and offline experiences. Key responsibilities

• Responsible for the creation and optimisation of content across multiple channels — including app, website, email, SMS, call centre scripts and printed materials. Ensuring a seamless and consistent experience and deadlines are meet.
• Contribute to CMS governance, workflow and publishing standards, embedding best practice in how we structure, tag and maintain content across our platforms.
• Champion best-practice CMS management =, including metadata, accessibility, SEO and compliance with design system standards.
• Support the implementation of personalised and data-driven content experiences that make interactions more relevant and meaningful for customers.
• Act as a key Brand guardian, ensuring Origin's tone of voice and design system are consistently applied across all content and touchpoints.
• Collaborate with UX, CX, Fulfilment and Operations to ensure digital experiences are mirrored and supported across offline content.
• Operate within a highly regulated and compliant industry, ensuring all content meets legal, regulatory and brand standards.

What will you bring?

• Proven experience in content design, CMS management or digital publishing roles.
• High proficiency with WordPress (or similar enterprise CMS such as Sitecore, Contentful), including structured content creation, governance and workflow management.
• Strong understanding of omnichannel content delivery, how digital and offline channels work together to create consistent customer experiences.
• Experience with SEO, structured metadata and content personalisation strategies.
• Experience working within a UX / CX environment using applications like Figma

Origin - Where good change happens

At Origin, we're powered by people who believe in creating change.

We are committed to fostering a diverse, gender equitable workforce, where everyone is welcome, and all applications are evaluated on merit and potential. We encourage applications from Aboriginal and Torres Strait Islander Peoples, people living with disabilities, culturally diverse people, any stage in life, people with intersex variations and people within LGBTQ+ communities, including trans and gender diverse.

Enjoy a challenging career in an exciting industry where you can grow and explore your potential. If you think you have transferable skills, an appetite to learn and would be a great fit, we'd love to hear from you.

Here's a little about us:

Background checks may be required to determine your suitability for this position as part of the recruitment process and during your employment. These checks may include police checks, AusCheck, medical assessment and/or drug and alcohol testing.

Please note unsolicited CVs from agencies will not be accepted.

Origin recognises Aboriginal and Torres Strait Islander Peoples as the Traditional Custodians of country throughout Australia, and we pay our respects to Elders past, present and future.