Paid Advertising Specialist

About Hismile

Founded in 2014, Hismile has quickly become the largest disruptor in global oral care, with our products now being available in over 40,000 retail outlets worldwide. From our viral Colour Corrector to the phenomenon that is our flavored toothpaste range, we've not only redefined oral care but also made it something that people look forward to using in their daily routine.

About the Role

We're on the hunt for a performance-driven Digital Marketing Coordinator with a passion for paid advertising to join our growing marketing team at Hismile. In this role, you'll play a key part in executing and scaling paid campaigns across global markets, diving deep into platform optimisation, creative testing, and performance analysis.

If you're early in your digital marketing career, obsessed with paid media, and hungry to learn, this is your launchpad to grow fast in a high-performance environment.

Key Responsibilities

1. Paid Media Execution & Optimisation

2. Support the planning, launching, and optimisation of paid advertising campaigns across Meta, TikTok, Google Ads, and emerging platforms.

3. Collaborate with creative teams to test content variations and landing pages to improve key metrics like CTR, CVR, and ROAS.
4. Conduct regular performance audits, implement A/B tests, and provide insights on campaign effectiveness.

5. Liaise with external partners, media buyers, and platforms to ensure campaigns are executed on time and budget.

6. Performance Analysis & Reporting

7. Assist in tracking daily ad performance across platforms using GA4, Meta Ads Manager, TikTok Ads Manager, and Shopify dashboards.

8. Create clear, data-backed reports that help inform decisions around creative strategy, audience targeting, and budget allocation.

9. Identify optimisation opportunities and support in scaling winning campaigns.

10. Campaign Coordination

11. Coordinate asset delivery and scheduling across global paid campaigns.

12. Support broader digital initiatives such as email marketing, influencer activations, and product launches.
13. Manage internal calendars and ensure alignment between paid media and other brand touch points.

What We Look For

The Right Person

Detail-oriented and highly organised – You notice errors others miss and take pride in clean records.

Eager to learn and improve – You're looking for exposure to real finance operations and want to grow quickly.

Comfortable in a fast-paced, high-growth environment – You don't need everything to be perfect before taking action.

Team-first attitude – You'll be working closely with senior and cross-functional teams and must thrive in a collaborative environment.

Who This Role Isn't For

Someone looking for a slow, structured corporate environment.

Candidates not comfortable with working at speed and adjusting to change.

Anyone who prefers working in isolation—this is a collaborative, fast-moving team.

Why Join Hismile?

• Competitive salary, plus superannuation
• Daily meals prepared by in-house chefs for breakfast, lunch and dinner
• Free barista-made coffee every day
• Access to our fully equipped in-house gym and wellness hub
• On-site showers, locker rooms and amenities
• Indoor and outdoor seating areas to collaborate with colleagues
• Maternity/paternity leave allowances.
• Regular team events/activities
• Free parking right in front of our HQ doors

Our culture is unlike anywhere else and our offices are designed with workspaces to help you do exceptional work. At Hismile you can be part of a company that is growing rapidly, creating products that people are excited to use every day.

Welcome to the core of Hismile, our HQ on the Gold Coast. It's where big ideas, bold products, and better smiles are brought to life. From our in-house labs to our creative studios, everything happens under one roof. We're a fast-paced, fun, and highly collaborative team that thrives on innovation, energy, and doing things differently. At Hismile HQ, every department works together to create a brand that's disrupting the oral care space globally. Follow us - @hismilehq