Email Copy

Overview

Salt Shift isn't your average cleaning brand - it's a lifestyle for people who live for the ocean, the trails, and the thrill of getting out there. We're changing the way people look after their pride & joy - built for those who care about their gear as much as the adventures it takes them on.

As our
Email Copy & Design Specialist
, you'll be the one crafting the narrative, shaping the visuals, and driving the kind of engagement that cuts through the noise. You'll blend design and words seamlessly - creating campaigns, flows, and digital assets that look premium, read clean, and deliver results. Every send, every touchpoint, every moment will carry the Salt Shift standard: bold, purposeful, and unmistakably us.

This role suits someone who thrives in fast-moving environments. Someone who can take a raw idea, shape it, and turn it into scroll-stopping creative backed by strategy, structure, and measurable impact.

Key Responsibilities

Email Design & Creative Execution

• Concept, design, and build premium, high-impact EDMs that reflect Salt Shift's visual identity and tone.
• Create clean, scroll-stopping layouts with strong hierarchy, clear messaging, and conversion-focused structure.
• Produce design assets for email campaigns - banners, graphics, product features, lifestyle imagery, and launch creatives.
• Maintain consistency across all visual elements to ensure every send looks polished, modern, and unmistakably on-brand.
• Develop reusable templates and modular design blocks to streamline campaign builds and speed up production.

Copywriting for Email & SMS

• Write sharp, concise, high-performing copy that captures the Salt Shift voice - confident, clean, and lifestyle-driven.
• Craft subject lines, preheaders, CTAs, and body copy that increase opens, clicks, and engagement.
• Translate campaign concepts, product launches, and brand messaging into compelling storytelling that drives action.
• Ensure copy remains consistent across email, SMS, and supporting assets.

Campaign Execution

• Take campaign briefs and turn them into complete, polished emails - design, copy, formatting, and layout.
• Build assets and messaging for product drops, promos, seasonal launches, restocks, and brand moments.
• Collaborate with marketing to ensure every send aligns with campaign direction, timelines, and performance goals.
• Review campaigns before send to ensure flawless design, accurate copy, correct links, brand alignment, and technical cleanliness.

Brand & Creative Integration

• Work closely with the content, marketing, and performance teams to ensure design and copy align seamlessly across every channel.
• Maintain and evolve the brand's visual and written style across email deliverables.
• Adapt designs for different platforms when needed - social, landing pages, or collateral - ensuring cross-channel synergy.
• Quality, Consistency & Continuous Improvement
• Refine creative based on testing, feedback, and performance insights (handled by the team, implemented by you).
• Keep up to date with best practices in email design, mobile layout, visual hierarchy, and conversion-focused creative.
• Maintain a high standard for quality - every send should feel intentional, premium, and on-brand.

Skills & Experience

Essential

• 3+ years' experience in email design, digital design, or creative roles within eCommerce or lifestyle brands.
• Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator) and Figma or Canva.
• Proven experience designing premium EDMs with modern layout, strong hierarchy, and high visual standards.
• Strong copywriting ability - clear, concise, on-brand, and conversion-focused.
• Ability to translate campaign concepts, product launches, and brand narratives into compelling visual stories.
• Excellent understanding of mobile-first design, visual UX for email, and clean formatting.
• Strong attention to detail - pixel-perfect design, error-free copy, consistent brand execution.
• Comfort working in fast-paced, high-output environments with tight turnarounds.

Preferred

• Experience working with Klaviyo or similar email platforms
• Familiarity with Shopify, landing page design, or simple section builds.
• Experience creating assets for paid ads, social content, or basic motion graphics.
• Packaging Design experience