e-commercecoach

E-commerce Coach & Mentor

Full-Time or Part-Time Coaching Role

Who You Are
You are an experienced
e-commerce professional
with at least 5 years working inside successful product-based brands. You've either founded your own or played a critical role in scaling brands from the inside. You've seen what works, what breaks, and what it really takes to build something sustainable and profitable.

You're confident across both paid and organic digital marketing, with a strong understanding of how to build visibility and drive revenue through multiple channels. You're familiar with website optimisation, user experience, and the basics of conversion strategy. You've likely worked with email marketing platforms like Klaviyo and understand the power of retention and automation. You're operationally minded and know how systems and backend flows influence growth.

Bonus points if you're excited by AI and emerging tech and how it can streamline, scale, and support e-commerce business profitability.

But your true strength? Coaching. You have the ability to connect, uplift, and lead women through the messy middle of building a brand. You're present, supportive, clear, and encouraging. You're passionate about making women feel seen and capable. And you love being on camera—delivering training, sharing insights, and guiding with clarity and confidence.

The Opportunity
This is more than a coaching role. This is a leadership position inside the day-to-day of hundreds of female-led brands. You'll be in our programs five days a week, supporting members through live coaching, 1:1 strategy calls, Facebook group engagement, and client resources. You'll also appear across SHE-com's social platforms as one of our trusted coaching faces.

If you've built or worked inside high-performing e-commerce brands and want to help other women do the same, this role is for you.

What You'll Do

• 1:1 Strategy Coaching: Run game plan calls to unlock quick wins, solve growth roadblocks, and help members take focused action
• Group Coaching Calls: Lead live sessions on a range of topics including digital marketing, systems, operations, mindset, and growth
• Daily Community Support: Be a visible, supportive presence inside our Facebook groups with answers, ideas, and guidance
• Content Development: Create training modules, templates, and resources for our client hub based on real-world challenges and needs
• On-Camera Content: Regularly appear on SHE-com's social channels sharing tips, insights, and program visibility
• Full Funnel Problem Solving: Guide members across all areas of brand growth—paid and organic marketing, email, CRO, AI tools, and backend systems
• Goal Accountability: Help members stay on track, keep momentum, and celebrate progress
• Internal Collaboration: Work with the coaching team to refine the program experience and share insights across the business

Why This Role Is Different

• Real Impact: You're helping real women grow profitable businesses with practical strategy and support
• Big Picture & Day-to-Day: You'll support across strategy, mindset, and execution—whatever the member needs most
• Visibility: You'll be a public-facing coach, recognised and valued across our growing SHE-com community
• Flexibility: This is a remote role, structured for either full-time or part-time
• Future Focused: You'll contribute to a company constantly evolving with the e-commerce landscape
• Collaborative Culture: Join a powerhouse team of coaches and experts who share wins, tools, and real talk
• Purpose-Led: Your work will change lives, not just bottom lines

What We're Looking For

• Brand Experience: Minimum 5 years working inside successful product-based e-commerce businesses
• Broad Skill Set: Strong knowledge of paid and organic digital marketing, email strategy, customer journeys, and operations
• Conversion Awareness: Understanding of website optimisation and what makes a customer click "buy"
• AI Curiosity: Bonus points if you're exploring AI tools that improve automation, reduce cost, and increase profit
• Coaching Ability: You're a confident mentor who knows how to teach, guide, and empower female founders
• On-Camera Confidence: You're excited to show up across social and client-facing video content
• Emotional Intelligence: You support from a place of empathy, honesty, and commitment to your clients' success
• Availability: Must be available across five business days per week. Full-time or part-time role depending on capacity

What Success Looks Like

• Your members are making confident decisions and seeing measurable growth inside their brands
• You've created go-to content and resources that are loved and regularly referenced
• You're recognised inside our community as a supportive, strategic, and inspiring coach
• You've helped shape better systems and outcomes across the broader SHE-com programs
• You bring energy, innovation, and heart to the coaching team every single day

How To Apply
If you're ready to turn your deep e-commerce expertise into meaningful coaching that empowers women to grow, we want to hear from you.
Email your resume and a short cover letter along with a 2 minute video telling us:

• Your proudest e-commerce success and your role in it
• Why coaching and mentoring women lights you up
• One area of business you think most brand owners need to improve now

Send to:

Subject line:
E-commerce Coach Application
SHE-com is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all.