Senior Performance Marketing Manager

23 hours ago

Alexandria, New South Wales, Australia TSHR - Trak and Scarlett Full time $120,000 - $140,000 per year

The Company:

Based in Alexandria, this fast-growing Australian online fashion retailer is known for its trend-led, feminine, and affordable styles. The brand has built a global presence with a strong following among Gen Z and millennial women. With new arrivals dropping weekly, the brand delivers must-have looks for every occasion - from casual wear to statement party pieces - driven by data, digital innovation, and a customer-first mindset.

About the Role:

The Senior Performance Manager will lead performance marketing across paid, social, and search channels, driving growth in traffic, conversions, and ROI. Reporting to the CMO, managing a team of specialists, using data-driven strategies to deliver cohesive, results-focused campaigns and expand the brand's digital presence.

What You'll Be Doing:

  • Digital Strategy & Execution - Develop and implement multi-channel performance marketing strategies, optimize spend allocation, and lead campaign execution across paid, social, and search.
  • Analytics & Optimization - Track KPIs, build dashboards, and translate data insights into actionable improvements, using A/B testing, segmentation, and personalization.
  • Customer Acquisition & Retention - Drive acquisition through targeted campaigns, support retention via retargeting and CRM collaboration, and increase customer lifetime value.
  • Budget & Stakeholder Management - Manage marketing budgets for ROI/ROAS, partner with internal teams, agencies, and vendors, and align campaigns with broader business goals.
  • Leadership & Compliance - Lead and mentor a team, foster innovation and accountability, ensure effective tracking/tech integrations, and uphold compliance with legal and brand standards.

What We're Looking For:

  • 5+ years in a leadership performance marketing position, ideally in fashion, eComm or retail
  • Must have a background in ecommerce
  • Deep, hands-on experience across Paid Social, Search, Programmatic & Affiliates
  • Confident strategic thinker - able to assess campaign structure, testing methods, and what approach will drive results
  • Strong data and reporting capabilities, ideally with Supermetrics or similar tools
  • Comfortable leading and nurturing a junior team, providing guidance and support

Why This Job?

  • Sponsorship available for the right candidate
  • Based in Sydney's fashion hub, Alexandria 2015
  • WFH flexibility
  • Generous team discounts
  • Career progression opportunities
  • Fun monthly team activities and the chance to bring your dog to work

Ready to take the next step? Apply now via LinkedIn or email your CV to

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