Channel Marketing Program Manager

About NEXTGEN, An Exclusive Networks Company.
NEXTGEN, an Exclusive Networks Company, is a unique, next-generation business model, helping drive growth for technology vendors, reseller partners, and end-customers. We specialise in offering a carefully curated and complementary portfolio of leading enterprise software and value-added cloud solutions.

Our collaborative approach makes it easy for technology partners to do business with scaling startups through to globally recognised blue-chip vendors offering innovative and evolving product solutions and services.

About You
You want to challenge the status quo and you understand that vision without execution is just hallucination.

You will have 5+ years of experience in B2B IT Channel Marketing with proven success building, executing and driving results from your vendors business and marketing plans.

You are a hungry for results, data driven, articulate, persuasive, organised, and accountable B2B Marketer keen to see how you can impact our marketing influenced pipeline.

You highly value and understand how to build relationships with internal and external stakeholders whilst maintaining a high say/do ratio.

You will have experience in marketing automation and CRM platforms (i.e. HubSpot, Marketo, Eloqua, Salesforce etc.) as well as project management tools such (i.e. Trello, Asana, etc.)

About The Role
Reporting to the Head of Channel Marketing, the
Channel Marketing Manager
is the conduit between NEXTGEN and our key Cyber, Data Management and Cloud vendors and partners ensuring marketing plans are built, executed and driven to deliver on Business Plan goals and outcomes.

The Channel Marketing Manager is analytical, collaborative, creative and results driven, working across multiple internal and external stakeholders to deliver unique and effective, high ROI campaign results.

Key Accountabilities

• Assist assigned vendors with the creation and execution of product marketing strategies through NEXTGEN delivering MQL & SQL outcomes and ROI to meet vendor MDF investment requirements.
• Work closely with the NEXTGEN Sales & Vendor Teams to develop & execute Account Based Marketing plans for NEXTGEN's strategic Partner ecosystem.
• Manage vendor/NEXTGEN marketing relationship, including maintaining product marketing plans, managing vendor coop/MDF and representing NEXTGEN in marketing related business meetings.
• Support Head of Channel Marketing to develop and execute tactics aligned to the NEXTGEN Vendor Marketing Strategy.
• Work with other NEXTGEN ANZ stakeholders to ensure campaign reporting and visibility of executed tactics is available and accurate using the applicable marketing automation, CRM and project management platforms.
• Act as a consultant for the assigned NEXTGEN Cyber and Data Management Vendor Business Managers by providing marketing direction pertaining to assigned vendor business and marketing plans.
• Collaborate with and manage NEXTGEN Vendor & Sales teams awareness of required input & output to build, execute and report on planned marketing activity within agreed timeframes and MDF claiming deadlines.
• Execute and report progress and results on quarterly vendor rolling marketing plans that incorporate vendor objectives, strategies and tactics using NEXTGEN campaign reporting tools and platforms.
• Provide visibility on campaign execution progress results to all internal and external campaign stakeholders.
• Use data & analytics to investigate & interrogate to make informed decisions when planning, executing & reporting on campaigns.
• Co-develop and execute integrated marketing plans with a strong emphasis on digital and traditional mediums to deliver MQL & SQL outcomes.
• Maintain NEXTGEN marketing profitability & MDF goals.
• Provide programmatic marketing support by understanding vendor objectives and recommending an appropriate mix of NEXTGEN marketing programs and NEXTGEN business units for lead generation and digital asset creation.
• Manage the use of NEXTGEN Marketing activity briefing docs with Vendor Business Team to gather required details for activity execution.
• Act as the focal point for project material coordination by interfacing with participating manufacturers, gathering necessary vendor materials and developing materials tracking tools for effective program management.
• Monitor and drive revenue goals, expenses and profit margins for assigned vendors and programs.
• Engage approved NEXTGEN external agencies to assist with campaign build and execution of agreed activities subject to available vendor MDF.
• Interstate travel will be required at times to attend corporate and vendor events and team planning sessions.
• Work closely and collaboratively with the NEXTGEN Marketing team across ANZ.

From time to time you may be required to assume additional responsibilities other than those specified above.
Key Attributes

• Strong organisational skills and strong ability to multi-task.
• Excellent written and verbal communication skills - ability to write copy and content if required.
• Collaborative - keep stakeholders across and updated on execution progress.
• The ability to take initiative and work proactively with minimal supervision.
• Strong customer focus with an excellent eye for detail, creative and a sense of urgency to achieve results.
• 5+ years of experience in B2B IT Channel Marketing with proven success building, executing, and driving results from your vendors business and marketing plans.
• Experience with budget management and financial tracking mechanisms.
• Ability to build and leverage strong internal and external relationships with colleagues, our partners, vendors and suppliers.
• Love what you do and do it with purpose Passion and excitement are what fuel our marketing engine
• Solutions Not Problems and a Growth mindset.
• Challenge the status quo.