Product Area Lead – Digital Sales

Be part of ING's digital transformation.
ING Australia is pursuing an ambitious growth strategy to become the most loved mobile-led bank in the country. Our approach involves digitising customer experiences, offering innovative products, and ensuring safe, excellent delivery.

As the Product Area Lead – Digital Sales, you'll drive the strategy, delivery, and performance of our digital sales channels across the digital customer journey. You'll lead cross-functional squads to create seamless, customer-centric digital experiences that convert and retain customers across our product portfolio.

This role sits at the intersection of product, sales, and technology — with a clear focus on channel performance and conversion uplift. rather than funnel ownership. You'll sweat the digital sales funnel, from discovery and lead generation to conversion and onboarding, but your accountability is shaped by what happens in the channel, not just where it sits in the funnel. For example, while search may not be "owned" by any one team, you'll be responsible for how your products show up and perform in that space.

Ready to make an impact?

What you'll do
 

• Strategic Leadership: Define and execute the digital sales channels across the digital customer journey strategy aligned with business goals.
• Product Ownership: Oversee the roadmap, prioritisation, and delivery of digital sales initiatives.
• Customer Experience: Champion data-driven design and experimentation to optimise conversion and engagement.
• Stakeholder Engagement: Collaborate with senior leaders across product, marketing, technology, and compliance.
• Team Leadership: Lead and inspire a growing team of product managers, designers, and engineers in an agile environment.

What we're looking for

We're seeking a visionary leader with:

• Proven experience in digital product leadership, ideally in financial services or e-commerce.
• Strong understanding of digital sales funnel, from discovery and lead generation to conversion and onboarding, customer journeys, and conversion optimisation.
• Experience working in agile environments with cross-functional teams.
• Exceptional stakeholder management and communication skills.
• A passion for innovation, experimentation, and delivering measurable outcomes.

What's in it for you?

• Discounted ING Health Insurance
• An additional Rest Day to support your wellbeing
• An IMPACT day to volunteer on approved sustainability activity

About Us

 

At ING, we're all about making life simpler and more rewarding - for the people who bank with us, the team members who work with us, and the communities we're proud to support. Joining ING means stepping into an environment where your individuality isn't just welcomed - it's celebrated. We've built a culture that's fun, inclusive, and supportive, giving you the freedom to be yourself, so you can do your thing.

Whether you're taking ownership of exciting projects, thinking outside the box, or working with global colleagues, you'll find ING is the kind of place where growth isn't just a possibility; it's a promise. As a WGEA Employer of Choice for Gender Equality and Family Inclusive workplace, you'll feel the difference in how we value and champion our people.

We make hiring decisions based on your skills, capabilities, and how you align with our values - not on ticking every box. So, if you're interested but don't meet all the criteria, we encourage you to apply. We're invested in fostering a diverse and inclusive workplace where everyone feels like they belong. We're your allies in helping you do your thing during the recruitment process, so let us know if you require any support or adjustments when you apply.  Let us know if you'd like to chat with an LGBTQ+ Confidential contact.  

Sound like your kind of vibe? We can't wait to hear from you

(One last note: We operate using a direct talent sourcing model, so no agency introductions, please.)

ING is Australia's most recommended bank according to RFI Global's Consumer Atlas Survey, January–June 2025 (n = 29,510) when compared to customers of the 10 largest ADIs operating in Australia.

Need more? 

Rachel Yuen  

Applications close 14th October 2025

Internal advert blurb:
 
Before you apply 
Here at ING we consider employee development to be important and encourage existing employees to apply for suitable internal positions. It is expected that any employee applying for a vacant position would have been in their current role for a minimum of twelve (12) months before applying. This may be waived in special circumstances and after consultation with your manager  

#LI-DNI