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Growth Strategy Lead

2 weeks ago

Sydney, New South Wales, Australia Immutable Full time $120,000 - $180,000 per year

About Us
Immutable is a global technology company, powering the leading platform for building games on Ethereum. We are on a mission to build the future of gaming by redefining how games are played and discovered. Founded in 2018, Immutable is one of the fastest Australian companies to hit unicorn status, having raised more than AUD $300M+ and a valuation of AUD $3.5 billion.

Currently, the Immutable Group consists of the Immutable Platform, the leading platform for building games on Ethereum powering successful games like RavenQuest and Immortal Rising 2, and Immutable Games, a global leader in web3 game development and publishing with leading titles Gods Unchained and Guild of Guardians.

Our ambition is to make digital worlds real; we have incredible global growth plans as the fastest growing gaming chain in 2024 with 250+ games signed, more than in all previous years combined.

About The Role
Immutable is growing rapidly across new revenue streams, entities, and product lines, and we are seeking a Growth Strategy Lead to accelerate our next stage of growth. This is a rare opportunity to build a scalable marketing qualified lead pipeline from scratch, creating a consistent and high-quality flow of leads that convert into sales opportunities. You will also help shape how Immutable is perceived in the market by crafting compelling stories and content that position us as the leading web3 gaming platform. You will have the freedom to experiment, test, and pioneer new approaches to demand generation in a rapidly evolving ecosystem. You will work closely with senior leadership while combining creativity and commercial strategy to build a predictable engine for growth.

You'll Be Empowered To

  • Create compelling content across social media channels to amplify Immutable's narrative and brand
  • Work directly with the Founders to shape external communications and positioning
  • Collect input from teams, partners, and the community to source stories, validate messaging, and refine our go to market approach
  • Track campaign metrics, report on performance, and provide actionable insights for optimisation
  • Design and scale a repeatable marketing qualified lead pipeline across multiple channels including paid, SEO, webinars, partnerships, and social
  • Launch, test, and optimise campaigns to maximise qualified lead volume and conversion
  • Own and improve lead magnets, landing pages, and nurture sequences using a data driven test and learn approach

We'd Love You To Bring

  • 1 to 3 years of professional experience in consulting, law, banking, or a high velocity startup environment
  • Proven creative capacity and outstanding written skills
  • Demonstrated ability to drive social growth or build an audience through viral posts, strong following, or published articles
  • Strategic and commercial mindset with strong market awareness and business acumen
  • Ability to learn, adapt, and iterate quickly in fast paced environments
  • Data driven approach with a track record of testing and learning to achieve results
  • Strong communication and influencing skills with the ability to tell a compelling story

Bonus Points For

  • Crypto native or prior exposure to web3, gaming, or digital assets
  • Experience in a high growth or scale up business, particularly in content driven growth
  • Proven ability to balance rapid content iteration with structured campaign design
  • Collaborative mindset and ability to work effectively across functions

We are proud of the benefits that we offer for all of our employees globally. Here is a snapshot:
Attracting The Best Global Talent
We commit to paying globally competitive salaries and contributions & we share our products' success through Employee Stock Options. We also support our US Employees with Medical and 401K Insurance

Our flexible working model blends the best of both worlds: Sydney-based employees enjoy three days a week in our vibrant head office, while remote team members can work from home or utilise access to global office hubs via a WeWork All-Access pass

We offer USD $500 WFH allowance to set up your home office and USD $600 per annum to put toward your internet and phone usage.

Levelling up your growth
We offer up to USD $1,350 per annum for any classes, courses or events to support your growth and development

Enjoy access to free online courses via Udemy

Helping you thrive
Enjoy USD $800 per year to put toward your health and wellbeing

Get 24/7 access to unlimited counselling for you and your family when you need it through our EAP Service

Monthly subsidy and discounted rate with ClassPass, including a 1-year free membership to Breethe

Leave When You Need It The Most
New parents receive 12 weeks of paid leave in our gender-neutral offer. The birthing parent also gets an additional six weeks of leave for rest and recovery leading up to and after birth. We also offer Miscarriage Leave and extra leave for IVF treatments

Enjoy 2 additional paid annual leave days at the end of the year and a paid day off for your birthday

Additional Information
Immutable is committed to building and fostering an inclusive, diverse workplace. We believe in incorporating everyone's perspectives and experiences as this has been a significant driver of our success so far.

We are a 2025 Circle Back Initiative Employer – we commit to responding to every applicant.

  • A note to recruitment agencies: Our internal team has this role covered, so there is no need to reach out - We don't accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes. Thank you

Join us in shaping the future of web3 gaming