Creative Lead, Lifecycle

Overview

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Join to apply for the Creative Lead, Lifecycle role at Canva.

Job Description

Join the team redefining how the world experiences design. We're looking for a Creative Lead for Lifecycle who combines deep creative craft with performance, seeing every interaction as a chance to tell a meaningful story.

Where and how you can work: Our flagship campus is in Sydney, with campuses in Melbourne and co-working spaces in Brisbane, Perth and Adelaide. You can choose where and how you work—office, home, or a mix.

About the role: Reporting to the Executive Creative Director, you'll shape Canva's presence across the entire customer journey—from onboarding and feature education to re-engagement and loyalty. Your work will span high-volume email campaigns, in-app messaging, and other lifecycle touchpoints, crafted to inspire action and deepen engagement. You'll lead a cross-functional team of designers and copywriters, collaborating with marketing, product, data, and engineering partners.

What you'd be doing in this role

• Own the creative development of Canva's lifecycle campaigns, from idea to execution
• Deliver bold, personalised campaigns across email, in-app, and beyond
• Balance imaginative thinking with data-driven precision to engage new and returning users
• Bring fresh creative approaches while scaling high-volume production

Creative Strategy & Vision

• Translate lifecycle marketing goals into clear briefs and standout creative
• Elevate Canva's brand across lifecycle channels
• Partner with stakeholders to shape strategy and drive creative consistency

Team Culture & Leadership

• Lead, mentor, and inspire a multidisciplinary creative team
• Foster a safe, inclusive, and high-performing team culture
• Provide guidance and feedback to ensure creative excellence

Design, Storytelling & Performance

• Bring Canva's brand identity to life through storytelling and craft
• Use narrative, design, and messaging to drive instant engagement
• Collaborate with data teams to test, learn, and optimize campaign performance
• Stay informed on trends and innovations across lifecycle and CRM channels

You're probably a match if

• 10+ years in creative leadership roles, with strong experience in lifecycle or CRM marketing
• Proven success creating effective, high-volume campaigns balancing brand and performance
• Experience managing and mentoring creative teams
• Deep understanding of customer journeys, audience segmentation, and personalisation
• Experience across channels including email, in-app, and push
• A strong portfolio showing excellence in lifecycle storytelling and creative craft
• Conceptual thinker who can execute at scale
• Ability to translate strategy and data into smart, creative ideas
• Empathetic leader who builds team culture and creative confidence
• Strong communicator and collaborator with both technical and non-technical teams
• Curious, adaptable, and energized by fast-paced environments

It's a big plus if

• Experience in SaaS, tech, or growth-focused digital brands
• Familiarity with global markets and tailoring creative by region
• Award-winning lifecycle work or creative recognised for performance impact

About the team

Canva is a world-leading design platform empowering millions to design and publish anywhere. Our in-house creative team crafts world-class creative across brand communications, marketing campaigns, editorial content, and production. We focus on diversity, career development, and doing the best work of our lives.

Other Stuff to Know

We make hiring decisions based on experience, skills, and passion, and how you can enhance Canva and our culture. Please share your pronouns and any reasonable adjustments you may need during the interview process. Interviews are conducted virtually. Check out lifeatcanva.com for more info.

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Design

Industries: Software Development

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Location: Sydney, New South Wales, Australia

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