Brand Manager

8 hours ago

Kingsgrove, New South Wales, Australia McPherson's Consumer Products Pty Ltd Full time $104,000 - $160,000 per year

Brand Manager - McPherson's Consumer Products - Health Portfolio
Summary
We are seeking a highly motivated and experienced Brand Manager to oversee the development and execution of our brand strategy for our Health Portfolio across all channels. With significant growth plans, the successful candidate will drive sustainable brand growth by executing brand strategies, plans, and day-to-day activities including execution of innovation and budget management in alignment with business and brand objectives. ​

Key Accountabilities:
Trends & Insights

  • Build a deep understanding of macro category and consumer trends & insights and translate into actionable brand strategies and plans.​

Brand Strategy:​

  • Implement brand strategies that align with business objectives and growth targets across key geographic markets.​
  • Contribute to the development of strategic 3-year brand plans that build equity and unlock long term category and business growth. ​

  • Identify consumer trends and insights to inform brand strategy

  • Execute brand plans with excellence to meet brand & business objectives and reinforce brand positioning.​

Innovation:​

  • Support the development and implementation of strong 3-year innovation pipelines working collaboratively cross-functionally to execute with excellence. ​

Communication:​

  • Execute communication strategies and rolling 12-18month media plans ensuring brand consistency and effectiveness to build equity and drive brand growth. , ​
  • Implement test and learn initiatives embracing new marketing techniques and compelling communication strategies.
  • Evaluate marketing campaigns monitoring and optimising campaign performance for maximum ROI. ​

Budget Management:​

  • Manage brand budgets effectively, ensuring efficient allocation to maximise ROI and delivering monthly forecasting accuracy. ​

Leadership and Collaboration:​

  • Contribute to peer growth and development fostering a high-performance culture.​
  • Maintain strong collaborative relationships with key internal and external stakeholders/partners. ​

Qualifications & Experience:

  • Bachelor's degree in marketing, business, or a related field
  • 5+ years of experience in brand management or marketing with proven success in brand management with a focus on execution
  • Strong understanding of brand strategy and marketing principles
  • Proven success in implementing innovation
  • Excellent communication, interpersonal skills and presentation skills
  • Strong project management skills and ability to manage multiple projects simultaneously
  • Experience collaborating with cross-functional teams and external partners
  • A passion for brands with a consumer-centric mindset.​
  • Good financial acumen with experience in managing brand budgets.​
  • Collaborative and team-oriented mindset.​
  • Experience with VMS or OTC customer preferred
  • Ability to think creatively and strategically

Key Interfaces and Stakeholders
Internal:

  • Sales
  • Supply
  • Insights
  • Product Development
  • Finance
  • International​

External:

  • Advertising Agencies
  • Key Suppliers
  • Key Customers​

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