Marketing Specialist

4 days ago

North Sydney Council, Australia Tred Consultants pty ltd Full time $75,000 - $90,000 per year

Key Responsibilities:

  • Strategy Development:Contribute to the development and implementation of marketing objectives, policies, and programs to support business growth and achieve student enrolment targets.
  • Campaign Management: Coordinate and implement multi-channel marketing campaigns, including digital, print, and social media, to promote courses and the institution's brand.
  • Content Creation:Assist in the production of written, visual, and digital content (e.g., website copy, social media posts, videos) for promotional activities.
  • Digital Marketing: Maintain and update the institution's website, ensuring content accuracy and relevance, and leverage digital innovations to improve marketing approaches.
  • Collaboration:Work closely with internal teams, such as commercial and education departments, and external partners (schools, universities) to ensure consistent brand messaging and alignment with business goals.
  • Brand Promotion: Represent the institution at industry events and promotional activities to enhance brand visibility and strengthen relationships with stakeholders.
  • Performance Tracking:Monitor the results of marketing campaigns, collect data on competitor activities and market trends, and provide insights to guide future actions and optimise campaigns.

Required Skills:

  • Strong communication and writing skills.
  • Analytical and data interpretation skills.
  • Proficiency in digital marketing tools and platforms.
  • Creative thinking and strategic planning abilities.
  • Ability to work collaboratively and build relationships.

Required Qualifications:

  • Bachelor's degree in Marketing, Communications, Business, or a related field
  • Minimum 3 years of professional experience in marketing or business development
  • Proven expertise in digital marketing tools, analytics, and CRM platforms
  • Strong communication, copywriting, and stakeholder management skills
  • Ability to work collaboratively in a culturally diverse team
  • Experience in the education sector is highly desirable

Job Type: Full-time

Pay: $75,000.00 – $90,000.00 per year

Work Authorisation:

  • Australia (Preferred)

Work Location: In person

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