Sales Manager — Outdoor
4 days ago
THE COMPANY YOU'LL JOIN
- This privately owned Australian company is dedicated to the design, engineering, manufacturing, and distribution of electronic goods within 4WD, Boating/Fishing, Agriculture, Heavy Vehicles and Outdoor Recreation categories.
- They take pride in being the exclusive Australian manufacturer in their sector, operating from a state-of-the-art purpose-built facility which recently underwent a significant upgrade.
- The team comprises over 200 professionals, including a substantial engineering team to allow for robust in-house capabilities.
- Although the company is privately owned, it operates with a professional organisational structure comprising a Board of Directors, and a CEO that brings a wealth of experience from international businesses.
- The organisation places a significant emphasis on fostering a positive workplace culture, actively working to enhance the Employee Value Proposition by measuring engagement levels and implementing targeted initiatives.
- The people-focused culture is evident through a staff retention rate that consistently surpasses industry standards. A chart prominently displayed in the head office visually depicts the long-standing commitment of employees, showcasing their tenure milestones at 10, 20, 30, 40, and even 50 years with the company.
- The business has a strong presence in the ANZ market and has recently launched in the US.
THE IMPACT YOU'LL MAKE
- This role has arise following the promotion of the incumbent to lead the US market launch.
- As Group Sales Manager, you will lead the sales function across Australia and New Zealand, with responsibility for a revenue portfolio of over $130m, driving growth towards the company's target of $200m by 2029.
- Take direct ownership of major strategic accounts including Anaconda, ARB, Autobarn strengthening partnerships, negotiating key contracts, and identifying new growth opportunities across categories such as 4WD, Marine, Agriculture, Heavy Vehicles, and Outdoor Recreation.
- Shape and implement the company's national sales strategy, balancing big-picture commercial initiatives with hands-on account leadership to ensure sustained growth and strong gross margins.
- Build, coach, and uplift a national sales team (4 direct reports, 14 in total) raising performance standards and shifting the team from transactional order-taking to strategic, value-added customer engagement.
- Collaborate cross-functionally with marketing, product management, and customer service teams to ensure cohesive go-to-market execution, effective merchandising programs, and successful new product launches.
- Play a key role on the leadership team, influencing decisions on structure, growth markets, and future international expansion, while positioning yourself for future career advancement as the business continues to expand.
THE EXPERIENCE YOU'LL BRING
- Proven experience managing, developing and enhancing the performance of sales teams .
- An understanding of how to successfully navigate national retail accounts, with strong commercial acumen in negotiation and margin management.
- A background in consumer goods where success relies on a features-and-benefits style sales approach rather than commodity selling.
- Strong alignment with a collaborative culture with the ability to contribute meaningfully to the company's strategic initiatives.
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