Social Media and Content Creator

At by charlotte, we tell stories that inspire connection, intention, and light. Each piece of jewellery is designed to remind you to discover your magic, and now we're seeking a creative storyteller to help us share that message with the world.

We're looking for a Social Media and Content Creator to bring our brand to life across every digital touchpoint. You'll be at the heart of our social presence; creating, curating, and capturing content that celebrates our community and builds meaningful engagement across platforms.

WHAT YOU'LL DO

This role will report to the Head of Marketing and work closely with key partners across brand, creative, digital/ecommerce and retail operations. Your key responsibilities will include:

• Developing, planning, and executing creative content that reflects the by charlotte aesthetic and brand voice.
• Managing the end-to-end content calendar, ensuring timely delivery and a consistent storytelling rhythm across all social channels.
• Leading creative ideation for brand campaigns, product launches, and seasonal moments, turning concepts into scroll-stopping content that connects with our audience.
• Being camera-facing where relevant — capturing and sharing authentic behind-the-scenes moments, founder features, and day-in-the-life storytelling that embody the heart of the brand.
• Collaborating with our creative, e-commerce, and retail teams to align social content with campaign objectives, product drops, and in-store activations.
• Partnering with photographers, videographers, and stylists to produce content that meets creative and commercial goals, ensuring every asset feels cohesive and considered.
• Building and nurturing a vibrant community by responding to comments, DMs, and mentions with warmth, care, and authenticity.
• Identifying and engaging with creators, influencers, and brand advocates to strengthen relationships and drive organic reach.
• Staying ahead of platform trends and emerging storytelling techniques, adapting them to fit our brand identity and voice.
• Monitoring, measuring, and reporting on social media performance, using insights to refine our strategy, enhance engagement, and inspire continuous improvement.

ABOUT YOU

You're a natural storyteller with 3–5 years' experience in social media, content creation, or digital storytelling — ideally within fashion, jewellery, beauty, or lifestyle brands. You have a keen eye for design, a love for creating short-form video content, and the technical skills to bring ideas to life using. You communicate with warmth and clarity, balancing creativity with commercial thinking, and you thrive in fast-paced, high-volume environments where collaboration, adaptability, and attention to detail are key. Most importantly, you're deeply connected to storytelling that uplifts, inspires, and celebrates individuality.

PERKS AND BENEFITS

At by charlotte, we cherish our people and believe that joy, creativity, and connection should be part of every workday. You'll enjoy:

• A spirited, supportive team that values optimism, creativity, and possibility.
• Access to ongoing training and professional development.
• Team bonding experiences and events that inspire connection and fun.
• Product discounts across our beautiful jewellery and affiliate brands.
• Complimentary and confidential wellbeing services.
• Extra leave and thoughtful gifts to celebrate your milestones.

ABOUT US

At by charlotte, we believe in the transformative power of connection. Just as our jewellery celebrates life's moments and empowers self-expression, our workplace is built on kindness, growth, and purpose. Every team member is encouraged to embrace their journey, uncover their brilliance, and help us inspire connection across the world.

We're proud to be an equal opportunity employer, committed to creating a culture of inclusivity, respect, and collaboration.

Due to a high volume of applications, only shortlisted candidates will be contacted.