Tourism Marketing

About Opera Australia

Opera Australia is one of the world's most celebrated opera companies with an ambition to bring an Australian stamp to telling great stories through music and song, and a commitment to develop and nurture new generations of Australian talent on and off the stage.

Opera Australia is the largest and busiest performing arts organisation in Australia, with over 800 opera performances a year, including opera seasons in Sydney and Melbourne, Handa Opera on Sydney Harbour, musical theatre, opera concerts and a range of other activities. Through its touring arm, the Company reaches out to communities in regional Australia, and also delivers an extensive program to school students. Opera performances are broadcast and distributed nationally and internationally.

The Company manages the Opera Australia Orchestra and also works in partnership with Orchestra Victoria. The Company works with leading directors and designers, and employs a large number of highly skilled people in the areas of scenic construction and painting, wardrobe and wig-making, stage production, and management and administration. Overall, the Company plays a vital role in developing and sustaining a specialist skills base in this unique area of the performing arts.

For more about OA please refer to our website:

About the Role

Are you passionate about tourism, culture, and live performance? Opera Australia is seeking a dynamic Tourism Marketing & Sales Specialist to lead our international and domestic tourism strategy. This is your chance to work with one of Australia's leading performing arts organisations and help shape unforgettable visitor experiences.

As Tourism Marketing & Sales Specialist, you'll drive visitation and revenue through strategic partnerships, product development, and targeted campaigns. You'll manage relationships with OTAs, wholesalers, and inbound operators, and lead cooperative marketing initiatives with DNSW, Tourism Australia, and global partners.

Key Responsibilities

• Manage relationships with OTAs, wholesalers, and inbound operators and troubleshoot ticketing systems (Ingresso, Rezdy, Viator, etc.)

• Negotiate allocations and contracts with distributors (HelloWorld, AOT, ATS)

• Collaborate with state tourism organisations, hotels, airlines, and international partners to develop cooperative campaigns and drive event visibility

• Host families, trade events, and concierge experiences

• Design and distribute special packages including NYE and private performances

• Produce dashboards, reports, and training materials for tourism systems

About you

• Tertiary qualifications in Marketing, Tourism, Business or a related field

• 5+ years' experience in tourism marketing, sales, or business development

• Strong commercial acumen and understanding of tourism distribution networks

• High-level IT proficiency, including ticketing and digital marketing platforms (Tessitura experience a plus)

• Exceptional relationship management and communication skills

• A proactive, flexible, and self-motivated approach

What we offer

Being Australia's National opera company, we are committed to fostering a safe and collaborative environment for all. Our values are Curious, Creative, Collaborative, Brave, and Inclusive, and we are dedicated to supporting your journey at OA.

• Hybrid and flexible work environment

• Strong diversity and inclusion priority

• Generous Leave Policy including First Nation's Cultural & Ceremonial Leave, Cultural & Religious Holiday Leave, Education Leave, Women's Health Leave, Gender Affirmation Leave, and more

• 16 weeks' paid Parental Leave and continued payments of superannuation if using Unpaid Parental Leave

• Employee Assistance Program

• Discounted private health insurance

• Access to salary packaging through SmartSalary

• Discounted retail goods through our Swag Rewards platform and other affiliated businesses

• Complimentary tickets to select Opera Australia shows

If this sounds like you then click 'Apply' to send through your CV and cover letter.

Applications close on the 31 October 2025.

For any enquiries about this role, please contact our People team at

Opera Australia is committed to enabling and preserving a culture of inclusion and connectedness. Our team come from all walks of life. We acknowledge that all individual differences, life experiences, self-expression, and talent represent our culture and reputation of Opera Australia. In recruiting for our team, we welcome the unique contributions that you can bring in terms of education, opinions, culture, ethnicity, race, sex, gender identity and expression.