Marketing Executive

NATURAL TALENT

Explore an exciting new career path at W Hotels where your natural talent is celebrated. W Hotel's work culture is uniquely designed to spark your imagination and curiosity while bringing the W experience to life for guests. 

CURATING ORIGINALITY TAKES TALENT

W Sydney is now casting for a Marketing Executive reporting to the Director of Marketing and Communications. This integral role will with the coordinate of all aspects of day-to-day marketing activities across marketing / PR / e-commerce / social media that make up the annual marketing plan. This role drives revenue and increases market share, and promotes and profiles the hotel's rooms, B&F, weddings, events, group, FIT, spa and other revenue-generating initiatives in line with W Hotels and Marriott International's brand standards. Additional responsibilities include, but are not limited to; 

• Represent the brand in all marketing activities in W Hotels and Marriott International's core values and corporate strategies;
• Be an early adopter and champion for innovation, as the W brand has been since its inception, to deliver PR coverage, online marketing, channel engagement and enhanced guest experience;
• Work with the PR agency, supporting daily PR requests; coordinate guest stays and B&F experiences, as well as press trips; 
• Proofread all media releases issued by the appointed PR agency;
• Develop and foster working relationships with agencies, media, tourism bureaus and key influencers;
• Meet & greet all journalists/influencers who are experiencing the hotel (this will involve time outside of normal business working hours and media familiarisation weekends);
• Manage all social media channels on a daily basis, including community management, and ensure social media communication is effectively targeting the demographics of the W profiled hotel guest;
• Lead and manage all hotel photography and video shoots for the Hotel in line with W brand photography guidelines;
• Schedule and manage W Happenings in line with the annual marketing plan and expectations of the W brand team;
• Implement and manage pay-per-click Google campaigns, SEO and other digital strategies for the Hotel website;
• To be the custodian of brand standards for all marketing communications in the Hotel to ensure LRA goals are achieved;
• Collateral production to promote the hotel, its venues and special events or offers;
• Manage procurement of marketing materials and activities with suppliers, monitoring the budget breakdown to ensure alignment with the plan;
• Manage the online marketing function, including updating of W Sydney's websites and online reputation platforms;
• Assist the B&F Leader in co-ordinating the B&F marketing calendar and activities for the year to ultimately exceed budgeted B&F revenue and position the Hotel's outlets as 'The Place to Be and Be Seen' in Australia; 
• Attend all relevant meetings, ensuring active participation, timely follow-up on action items and proactive dissemination of relevant communication points back to the department;
• Establish and maintain strong working relationships with partners, suppliers, and vendors;
• Prepare marketing activity reports and metrics for program success.

BENEFITS 

• Discounts on hotel rooms including all properties within the Marriott International group, for you and your family & friends
• The best hotel training opportunities produced independently by W Sydney and internationally recognised training programs by Marriott International
• Discounts on food & beverage across all our hotels
• Recognition programs to keep you motivated
• Enjoy your birthday off with birthday leave
• Wellbeing & mindfulness programs to ensure you stay healthy
• Employee Assistance Program
• 'Great Places to Work' certified

MI RECOGNITION

Marriott International is consistently recognized as an employer of choice globally by FORTUNE magazine, Diversity Inc and Great Places to Work Institute, among others.

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DIVERSITY AND INCLUSION STATEMENT

Marriott International is an equal opportunity employer that does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws