Account Manager

Position Description

Position Title Account Manager

Reports to Managing Director, Sales & Marketing Manager

Company Pride Promotions

Location Melbourne head office

Key Responsibilities

1. Plan and orchestrate creative and effective marketing campaigns for clients

2. Maintain and improve client and brand integrity in the marketplace

3. Drive performance of a marketing team and meet KPIs

4. Work for the greater good of the company and it's clients by implementing company policy

and contributing to the development of improved strategies and processes.

1. Deliver high value service to client base

You will set the standard expected by the company and the client so that all team members

have a clear understanding of what is expected from them to represent and improve the

client's brand and image. You will reinforce company policy to all team members on a

regular basis. You are responsible for each campaign to which you are allocated, to ensure

all team members maintain high levels of integrity and remain focussed on client objectives

and brand. You will protect existing company and client brand value and ensure that all team

members contribute to the development of that value.

Key Accountabilities

1. Work within operational budgets

You will be apprised of your budgets from time to time by management. Operating

campaigns within budget is a fundamental and essential part of the position.

1. Meet KPIs as directed from time to time

You will be apprised of your KPIs from time to time by management. Meeting KPIs on an

ongoing basis is a fundamental and essential part of the position.

1. Review KPI's

You will be required to review your teams KPI's from time to time and provide team training

to improve KPI's if required

Specific Duties of the Position

1. Manage the day to day servicing of each allocated client.

You will ensure that the practical aspects of each campaign are attended to. This will include

duties such as allocating personnel to campaign-related tasks, requisitioning media, placing

advertising, managing bookings, ensuring the availability of equipment and collateral

necessary to meet KPIs, diary management, planning daily and weekly objectives,

communicating these to your teams, then conducting effective supervision to ensure

objectives are met. You will be required to research and plan event space for clients at

promotion events/expositions relevant to the product based around the current target

market .

1. Engage in relationship building with key stakeholders

You will coordinate between management, clients, client-suppliers, external service

providers, advertisers, media providers and team members to support campaign

development. You will be engaging in relation to all aspects of campaign strategy (outlined it

item number 10, below).

1. Develop and recommend strategies to foster successful promotions and client brand

advancement

You will be making recommendations on brand development, advertising strategies,

demographics, brand awareness issues, channel marketing and the overall effectiveness

verses cost efficacy of campaigns. You will give constructive feedback on products, services,

pricing, targeting and channels. You will advise on current market trends and how to

implement new strategies to ensure ongoing brand development and keep up with

consumer demand/trends.

As the opportunities arise you may be given responsibility for running test campaigns to

assess the potential demand for products and the viability of potential campaign

approaches.

1. Plan and coordinate advertising and marketing campaigns in accord with client objectives

You will evaluate strategies and proposals for campaigns, determine which are likely to yield

the best results (both in terms of a client's sales and achieving brand development), then put

these strategies into action by leveraging the skills of your teams. As a campaign develops

you will collaborate with team members and stakeholders for new ideas on marketing

opportunities to achieve KPIs and brand development. All plans and activities must be

focussed on the primary purpose of meeting the client's stated objectives for the campaign.

1. Commission market research as required

Ordinarily we conduct our own market research or rely upon that provided by the client or a

stakeholder. You will Research new markets and methods to market client based on client

targets and current trends. On occasion you will be required to source market research data

from external sources.

1. Direct advertisement placement and timing

You will be required to develop lively social media events and campaigns. You may be

required to use multimedia knowledge and skills to achieve this.

You will from time to time be required to develop or contribute to the development of

conventional advertising (including online advertising and hardcopy promotional materials

such as signage and B2B portfolios) including copy, artwork and placement and do so within

an operational budget. You will liaise with the client to assist in building suitable advertising

material, content development and graphics based on trends in current market.

1. Train and mentor the marketing team to maximize productivity

You will mentor team members in a professional manner to ensure the development and

growth of your teams and maximize their productivity. You will ensure your teams are across

all advertising, trends and changes. You will run workshops on campaign direction and

performance, techniques, policies and target objectives.

1. Coordinate the work of junior marketing personnel and consultants & recruit as required

You will oversee tasks completed by juniors to ensure they have been completed to the

correct standard and assist with on-boarding from time to time.

1. Gather results and analyse data both during and post campaign, for effectiveness and

process improvements

You will collect and analyse market data throughout the progression of each campaign. You

determine what data is required and allocate team members to collect that data and report

to you. You will order reports from finance and HR to compare to market data and assess

the overall effectiveness of the campaign for the client, and it's cost effectiveness to the

company. In particular you will be collating and analysing of sales and reject data in order to

revise/improve campaigns.

1. Report on campaign performance and demographic trends

You will Track all targets, objectives and KPI's on a weekly, monthly, quarterly and yearly

basis, taking action as required to implement a change to ensure KPIs and client

expectations are met by campaigns. You will report on trends identified by the campaign

data, and how these trends can be used to improve campaign performance in future. You

will be analysing performance data across all territories and demographics based on the

previous quarter to predict future performance data and asses if territory and/or

demographic should be cut from future campaign planning.

1. Develop and recommend new strategies to respond to changed market circumstances

You will conduct ongoing reviews of market and consumer trends/needs to ensure effective

promotion of clients brand/product/service. You will develop and recommend new/revised

strategies to adjust campaigns to market forces and maintain momentum.

Experience, Knowledge, Skills and Abilities Relevant to the Position

1. Relevant university education at bachelor degree level or higher, or equivalent experience.

2. Industry experience (brand marketing, communications, marketing, advertising) is an

advantage for a candidate relying on qualifications.

1. Ability to

a. Manage multiple competing deadlines

b. Provide leadership and intelligent problem-solving, in a team environment.

c. Analyse statistics and trends effectively

1. Knowledge of

a. CRM platforms

b. Social media, email, digital advertising and web based promotions

c. Multimedia platforms and presentation

1. Excellent written and oral communication skills.

2. Understanding of related information sensitive industries such as FMCG, finance, healthcare,

and legal is highly regarded.

1. Demonstrated commitment to ongoing professional development of self and others.

Other Requirements

1. Travel, both interstate and international, are an occasional aspect of this role. Travel, as

required, for market research opportunities, upskilling business workshops, networking, and

client meetings.

1. Attendance at certain industry conferences and events is expected, some of which may

occur outside of standard work hours.

1. After-hours work may be required on an ad hoc basis in order to fulfil the responsibilities of

the position.

Job Type: Full-time

Pay: From $74,000.00 per year

Work Location: In person