CRM & Loyalty Specialist

We are recruiting exclusively for an established retail business with premium products and a loyal customer base in the health and lifestyle sector. They are seeking a hands-on
CRM & Loyalty Specialist
to join a pragmatic digital team. The role is operational and execution focused, with a clear line of sight to strategy and customer lifetime value.

About the role

Join a smart, outcome-focused team of 40 at an iconic, fast-moving brand. As CRM Specialist, you will manage the CRM system, develop and optimise campaigns, analyse customer data, and collaborate across teams to drive engagement and retention strategies that enhance overall customer satisfaction.

This is a practical, influential role where your work directly shapes the customer experience.

Reporting lines and collaboration

The CRM Specialist reports to the Head of Customer.

Day-to-day you will collaborate with marketing, design and sales teams.

Key Responsibilities

• End-to-end CRM activity across D2C and B2B streams: strategy input, segmentation, campaign planning, execution and optimisation.
• Build and maintain automated email journeys and workflows: welcome series, abandoned cart, post-purchase, win-back and re-engagement programs.
• Deliver analytics and performance reporting: retention metrics, cohort analysis, campaign ROI and optimisation recommendations.
• Maintain CRM data health and integrations across the ecommerce tech stack.
• Create engaging, on-brand email content and support personalisation and product recommendation tactics.
• Run A/B tests and iterate on subject lines, creative, cadence and flows to improve open, click and conversion rates.
• Work with customer support to close the feedback loop and use insights to improve customer experience.

Tech stack

Klaviyo, Shopify, GA4, Profit Peak, Triple Whale, , Google Workspace (no need to know each software)

About you

• Minimum 3 years of experience in a CRM Specialist, digital marketing or customer engagement role.
• Demonstrated success in planning, executing, and optimising CRM campaigns
• Hands-on experience with CRM/email platforms such as Klaviyo, HubSpot, Salesforce or similar.
• Comfortable working in Shopify or similar, and familiar with ecommerce integrations.
• Strong analytical skills: you can turn customer data into actionable segmentation and experiments.
• Excellent written communication and an eye for clear, engaging copy.
• Methodical, reliable, and enjoys bringing structure to busy systems.
• A collaborative team player who can also deliver independently.
• Interest in personal care, beauty, health or fitness is a bonus.

What's in it for you

• Competitive salary and benefits.

• Career development and mentorship from senior digital leaders.

• A creative, supportive workplace that launches frequent product campaigns and values continuous improvement.

• Staff discounts.

If you're passionate about health and lifestyle, keen to deliver and optimise CRM strategies, and excited to collaborate with a smart, cross-functional team, apply now

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Recruitment Process:

Screening and interviewing suitable candidates will begin immediately upon receiving applications, aiming to fill this position as soon as possible, with a start in September.

The recruitment process is efficient and fast (phone screen, face-to-face interview, take-home test), with interview support and honest feedback provided.

Comprehensive information about the company, the role, remuneration, and the perks of working there will be provided to all interested and shortlisted candidates.

The company is committed to creating an inclusive and diverse workplace, and strongly encourages applications from all backgrounds and identities to apply.

Please note:

• Applicants must have full working rights to be considered for this immediate opportunity.
  No visa sponsorship is possible.
• The preference is for the role to be performed in Adelaide, however remote options within Australia may be considered for the right applicant.

Only successful candidates will be contacted. If you haven't been contacted 5 business days after submitting your application, unfortunately, you haven't been successful this time around.

Your Recruiter:
Stephane Maquet

I'm an experienced Recruiter and the Director of the boutique recruitment agency
6AM Digital
. We are a trusted provider of AI, technology, digital, ecommerce and marketing talent, with a history of partnering with some of Australia and France's most innovative businesses — from startups and scaleups to established brands — for the past 14 years.

I strive to deliver a frictionless, transparent, empathetic, and effective recruitment service (with a touch of often misunderstood French humour).

Feel free to connect with me on LinkedIn, just include a note with your invitation