Marketing Lead: CRM and Automation

3 weeks ago

Adelaide, South Australia University of South Australia Full time

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University of South Australia provided pay range

This range is provided by University of South Australia. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

A$100,080.00/yr - A$112,143.00/yr

Direct message the job poster from University of South Australia

Recruitment Administrator at University of South Australia

Based in Communications & Marketing at the City West campus
Full-time, 12-month fixed term contract
Starting Salary: $100,080 per annum (plus 17% superannuation)

About you

You are a strategic and solutions-driven marketing professional with extensive experience managing CRM systems and large-scale automation campaigns across datasets numbering in the hundreds of thousands. Skilled in coordinating integrated marketing projects and crafting digital communications including eDMs, HTML content, and nurture activities, you lead teams with clarity and confidence, providing training and guidance that drives collaboration and results. With strong analytical and interpersonal skills, you deliver high-level insights, manage supplier relationships, and consult effectively with stakeholders to shape impactful, data-informed student recruitment strategies.

About the role

Reporting to the Senior Manager: Digital Marketing, you will lead the innovation and enhancement of the University's future student CRM and marketing automation campaigns. Acting as a specialist advisor, you'll drive the development of strategic nurture activities, optimise campaign content, and ensure high-quality data management across vast contact datasets. You'll oversee system performance, integration, and reporting practices, providing expert guidance to internal teams and external partners. With a focus on continuous improvement and audience engagement, this role plays a critical part in shaping how prospective students connect with the University, delivering smarter, data-informed marketing that drives recruitment outcomes.

Please note: the official title of this role is Marketing Coordinator: CRM and Marketing Automation.

The path to Adelaide University

We are on an exciting path to Adelaide University as we prepare to open our doors in January 2026. Adelaide University will combine the strengths of the University of Adelaide and the University of South Australia, and we are dedicated to creating an accessible and future-focused educational powerhouse that fosters economic and social wellbeing through ground-breaking research and innovative teaching. You can learn more about Adelaide University HERE and more information will be provided throughout the recruitment process.

To be successful you will need

Tertiary qualifications, or equivalent experience, in marketing, communications, digital, or disciplines relevant to the position
Demonstrated experience in developing and delivering large scale-marketing automation campaigns, managing large contact datasets coordinating relational customer relationship management systems (CRM)
Demonstrated experience in the development and management of integrated marketing projects that cross individual work areas
Demonstrated experience implementing marketing communications, nurture activities and digital content with particular reference to the preparation of direct, digital, eDM and online materials, including some experience working with HTML for eDM
Demonstrated ability to supervise staff, provide training, and lead project teams

We value workplace diversity and are committed to providing a supportive, inclusive, and respectful work environment for all people. We strongly encourage applications from Aboriginal and Torres Strait Islander Peoples, women, members of the LGBTIQ+ community, people of culturally diverse backgrounds and people with disability.

Working at the University will provide you with a wide range of benefits.

These include:

Access to great personal development opportunities
Generous superannuation contributions of 17%
Employee assistance and development programs
A range of salary packaging options, including vehicle leasing, laptops and car
A variety of leave arrangements

Be part of a University for the future

For a copy of the position description and to apply, please visit Working at UniSA.

The online application form will list the specific selection criteria that you need to address. Please address your cover letter to Kendelle Newby, Consultant: Recruitment Central. For further information about the position or the recruitment process, please contact Recruitment Central on +61 8 8302 1700 or via email at recruitment@unisa.edu.au using job reference number 7315.

Please note applications will not be accepted via email and must be uploaded via the Working at UniSA Portal.

Applications close: 11.30pm Monday 25 August 2025

We are committed to providing an equitable and barrier free recruitment process and encourage you to share any support, adjustments and/or access requirements you have by contacting our Recruitment Central team. Anything you tell us will be kept completely confidential.

Pursuant to the Child Safety (Prohibited Persons) Act 2016 (the Act) and the Child Safety (Prohibited Persons) Regulations 2019 (the Regulations), this position has been deemed prescribed. This role will require the successful candidate to hold a current Working with Children Check.

Applications welcomed from Australian or NZ citizens, Australian permanent residents and those who have the legal right to work in Australia for the term of appointment.

Seniority level

Seniority levelMid-Senior level

Employment type

Employment typeContract

Job function

Job functionMarketing
IndustriesHigher Education and Marketing Services

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