Senior Copywriter

Sinch ClickSend is a global cloud-based SaaS communications platform for businesses and developers that enables companies of all shapes and sizes to easily and cost effectively communicate with their customers and staff via multiple channels. Sinch ClickSend has SMS at its core and powers billions of messages annually but has expanded to become a true all-in-one multi-channel business communications platform offering SMS, MMS, RCS, Email, Voice, Fax and Post by dashboard, API or hundreds of integrations.

We're a small team based in Perth, Western Australia, but we're a global brand with offices in the US, UK and Philippines. We're part of Sinch, one of the biggest cloud communications companies on the planet based in Stockholm, and have all the benefits of being part of a larger group but we retain our 'start-up' mentality. We maintain a spectacular work life balance and try to mix fun and music into our days.

As a Copywriter at Sinch ClickSend, you will take ownership of how we talk to customers throughout the entire user journey from acquisition through conversion to retention and everything in between. And those customers can be technical and non-technical.

You'll be working in the marketing team and within a marketing strategy that is big on targeting segments and positioning against those segments with tactics pretty much wholly playing out in the digital space with a big SEO/SEM/inbound focus.

We're rapidly expanding our global footprint and have ambitious content plans. As such we are looking for a senior digital copywriter who is happy with a mix of strategy and tactics, we're a small team and we all roll our sleeves up and get stuck in when required.

The successful candidate will have experience creating, implementing, managing, and measuring digital content communication strategies and plans. You will have outstanding written and verbal communication skills and be experienced in building and maintaining effective relationships with key internal and external stakeholders across our global network.

You will be reporting to the Head of Marketing and will be responsible for assisting in the creation, and then the implementation, of the content strategy to assist in achieving brand objectives and forecasted acquisition KPIs.

Key Tasks and Responsibilities

• Lead and manage content related projects to support the continuous improvement of ClickSend's digital communication channels this will span our:
• website/s
• landing pages
• developer portal
• integrations marketplace portal
• blog
• Deliver copywriting for digital executions across a broad range of customer touchpoints with a key focus on user experience (UX) and readability
• Review, revise, refresh, create copy for Google Ads, automated onboarding emails and marketing emails
• Create copy for content marketing initiatives from eBooks to infographics
• Create copy for sales decks, brochures and flyers
• Deliver innovative, data-driven and best practice copy and content
• Deliver creative content that is optimised for search engines
• Formalise and own the company's tone of voice

To be successful as the Senior Copywriter you will possess the following skills and attributes:

• You ideally have formal qualification in communications, journalism, marketing or writing with solid experience in either an agency or client side
• Proven experience in writing Product/Website/Landing pages, case studies, user journey emails for software products, overlays for animated explainer and marketing videos and creating and/or editing technical content,
• Demonstrable evidence of previous copywriting and ability to clearly explain the rationale behind the copy
• A good understanding of search optimised copy
• A good understanding of what makes good ad copy
• Understand the differences between headlines, taglines, subheads etc and emotional versus functional copy
• You are a natural storyteller with a unique ability to write in an engaging way, regardless of the audience
• Know how to write conversational and converting copy
• Be comfortable crafting digital copy which seeks to convert users as concisely as possible.
• Be comfortable with writing/editing for technical and non-technical audiences
• Be able to collaborate with dev and marketing/creative teams
• Have excellent written English with strong communication skills
• Ability to explore international markets and regions and get familiar with lingos and terms used
• Strong organisational and attention to detail skills

We are committed to building an engaged and talented workforce that represents an environment that is inclusive, supports flexibility and welcomes diversity.

Our values of Dream Big, Win together, Keep it simple and Make it happen are the foundation for fostering an environment where diversity of thinking, skills and experiences are embraced, delivering innovation and better business results.

We value our team by offering;

• WHERE YOU WORK MATTERS: We understand the benefit of a flexible schedule where you can best impact both your personal and work life, so we offer a hybrid working arrangement, work from home set up reimbursement and a global mobility policy.
• PUT FAMILY FIRST: We know that building a family take priority, therefore we offer a generous parental leave program: 26 weeks salary for primary care giver and 4 weeks salary for secondary care giver
• CELEBRATE YOURESELF: By providing a day off for your birthday, we want you to take the time to celebrate the year you've had with your nearest and dearest.
• TAKE A BREAK: Enjoy a generous annual leave program. We value balance and understand that performance at work requires time to rest at home and/or rejuvenate on vacation.
• STAY HEALTHY: Physical wellness supports mental wellness, so we offer a monthly fitness reimbursement allowance and other wellness programs
• TAKE THE NEXT STEP: Coaching and career development support, including access to a range of online professional development courses
• CARE FOR YOURSELF: Take advantage of our free virtual counselling resources through our global Employee Assistance Program. Your mental health is as important as your physical health.
• MAKE AN IMPACT: Support betterment in your community and beyond by taking paid time off to support a volunteer program of your choice.
• TREAT YOURSELF: Access to Reward+ program that offers a wide range of discounts and deals across retail, entertainment and much more.

If you are looking for the next opportunity in your career and want to work for a people focused, growing tech company, then Apply Now.