Design and Email Assistant

2 days ago

Melbourne, Victoria, Australia Coolkidz Australia Full time $60,000 - $90,000 per year

Coolkidz Australia is Australia's leading baby wholesale distributer that includes some high-profile baby brands from across the globe. Our portfolio of brands includes UPPAbaby, WonderFold Wagons, Gaia Baby, MiaMily, Zazu and Matchstick Monkey.

Coolkidz family driven culture is built on our belief in authenticity, passion and always striving to ensure every interaction delivers an experience that is beyond expected. We seek to inspire one another day in and day out with a proactive, collaborative, and positive approach. As a family run business, we are extremely proud of how far we have come in the past 15 years with significant year on year growth, our Head Office is based in Braeside in our brand new 7000+sqm premises we supply over 100 baby stores Australia wide and ship internationally to New Zealand.

About the Role:

The Email & Design Assistant supports the execution of email campaigns and creative asset production across the Coolkidz brand portfolio. This role provides essential support to the Email & Loyalty Marketing Manager and Creative Lead, assisting with campaign builds, asset adaptation, and design tasks to ensure timely delivery of high-quality marketing materials. The position combines technical and creative skills, playing an important part in maintaining brand consistency across digital touchpoints.

What you'll do

Email Campaign Support

  • Build and schedule email campaigns across all brands.
  • Assist in setting up and testing automated email flows and customer journeys.
  • Update and prepare email templates in line with brand guidelines.
  • Conduct QA checks to ensure accuracy and functionality across devices.

Design and Asset Creation

  • Adapt and resize creative assets for email, website, and social media.
  • Support the Creative Lead with graphic design and content formatting.
  • Maintain organised creative folders and archives.
  • Ensure all outputs meet brand quality and accessibility standards.

Collaboration and Workflow Support

  • Partner with the Email & Loyalty Marketing Manager to meet campaign timelines.
  • Work closely with the Creative Lead and Digital Content Creator for visual assets.
  • Assist in maintaining the marketing content calendar.
  • Support coordination between creative, brand, and digital teams.

Continuous Improvement

  • Stay across email marketing trends, tools, and best practices.
  • Suggest ways to improve workflows and creative output.
  • Take on feedback and build both technical and creative skills.

What you'll bring

  • Mid-weight Graphic Design skills
     with proficiency in Adobe Creative Suite.
  • At least 5 years' experience
     in an email marketing or similar digital role.
  • Hands-on experience with 
    Klaviyo
     or similar email automation platforms.
  • Strong 
    organisational skills
     with the ability to juggle multiple brands and priorities.
  • Excellent writing skills
     and a sharp eye for detail.
  • Confidence working collaboratively across creative and marketing teams.
  • A proactive, curious mindset — you notice opportunities to improve and take initiative.

Why work for us?

  • Great team culture
     – join a supportive office with a collaborative vibe, regular morning teas, and plenty of laughs along the way.
  • Little extras that count
     – enjoy free barista-made coffee every Monday to kickstart your week.
  • Modern workplace
     – our new state-of-the-art building offers a comfortable environment with ample on-site parking.

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