Brand Marketing

2 weeks ago

Osborne Park, Western Australia Barbagallo Full time $90,000 - $120,000 per year

Barbagallo is Western Australia's premier luxury automotive dealership, representing an elite portfolio of brands, including Alfa Romeo, Aston Martin, Ferrari, Fiat, Jaguar, Lamborghini, Land Rover, Maserati, Rolls-Royce, Volvo, Polestar, RAM and Leapmotor.

With a legacy of excellence, we are dedicated to delivering exceptional service and unforgettable customer experiences.

We are seeking an experienced Brand Events & Marketing Manager to join our dynamic team. Reporting to the Group Marketing Manager, you will oversee the marketing activities and events for a select portfolio of 3 automotive brands.

Working closely with the broader marketing team, this role demands a balance of strategic planning, financial management, and hands-on event execution. You will have access to ongoing support, training, and professional development opportunities.

Previous applicants need not apply

Key Responsibilities

  • Plan and execute premium luxury events from conceptualisation to execution

  • Develop strong vendor relationships along with managing logistics, guest lists, promotions, and post-event analysis.

  • Ensure that all events align with the brand's image and contribute to increasing brand awareness and customer loyalty.

  • Develop and implement strategic marketing plans

  • Evaluate marketing activities in line with sales targets and key manufacturer KPIs.

  • Develop and execute digital strategies, including e-communications, database initiatives, website content, and design.

  • Manage each brand's social media content

  • Oversee and maintain CRM systems ensuring accurate data capture and utilization to support event objectives.

  • Manage marketing budgets, including financial planning and reporting.

  • Analyse and evaluate campaign performance measuring return on investment.

  • Some after hours, interstate and overseas travel will be required.

About You

  • A minimum of 3 years proven experience in event planning and execution, preferably within the automotive or luxury space

  • A minimum of two years' experience as a Brand Marketing Manager (mandatory).

  • A tertiary qualification in Marketing or related field

  • Experience working with luxury brands (preferred)

  • Experience in both strategic and operational marketing roles.

  • Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook).

  • A solid understanding of media channels, including print, digital, and broadcast.

  • Experience in graphic design (preferred but not essential)

  • Strong organisational and time management skills, with the ability to meet deadlines and adapt to change.

  • Ability to work independently and as part of a team

  • Analytical and problem-solving abilities.

  • A valid Australian driver's licence ( mandatory)

  • Availability to attend events outside of business hours, including weekends. ( Mandatory)

To apply, please address your covering letter outlining your experience to Mrs Custodia Di Trento.

Walk-ins and phone inquiries will not be accepted—all applications must be submitted via Seek.

We respectfully ask recruitment agencies not to contact us regarding this role.

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