Product Manager

We've been trusted to serve Aussie communities since 1914 and grown to become a top 30-listed on the ASX with over 115,000 team members and a portfolio of iconic brands. At Coles Group, you'll not only get to make a difference to millions of Aussie lives—you'll also get to see your impact.

As the way we shop continues to evolve, our Digital team keeps us at the cutting edge. Driven by our innovative, inclusive, and forward-thinking culture, we're constantly looking at ways to create differentiated, omni-channel experiences for our customers and build the next generation of digital retailing.

About the role

We're looking for a strategic and customer-obsessed Digital Product Manager – Loyalty Experience to join our team in Melbourne. This is a unique opportunity to shape the future of loyalty across our omnichannel ecosystem and deliver meaningful impact for millions of customers.

As the Digital Product Manager – Loyalty Experience, you'll lead the definition, execution, and optimisation of loyalty experience initiatives across the customer journey. You'll collaborate with cross-functional teams to translate our loyalty strategy into a powerful product roadmap that drives member engagement and commercial outcomes.

Key Responsibilities

• Define loyalty experience product requirements that deliver measurable customer and business value
• Partner with senior stakeholders across Loyalty Product, Platforms, CX Design, and more to align on strategy
• Own and evolve the loyalty experience product roadmap, translating vision into actionable priorities
• Manage and prioritise initiatives that support the loyalty strategy and deliver on OKRs
• Define and track success metrics for the loyalty experience team
• Lead end-to-end execution of initiatives, from discovery through delivery, measurement, and optimisation
• Own the product backlog, using data and insights to inform prioritisation and quarterly objectives
• Collaborate with Product, Engineering, CX, Customer, Data, Tech, and Ops teams to deliver seamless omnichannel experiences
• Manage dependencies and risks across product and tech teams
• Communicate product strategy and progress to stakeholders with clarity and impact
• Champion best practices in loyalty product management and contribute to the Product Chapter community

About You

• Proven experience in digital product management, ideally within loyalty product or programs experience
• Proven experience in implementing large-scale loyalty experience initiatives within large, complex, omnichannel retail environments.
• Deep understanding of loyalty landscape and loyalty program mechanics including earn/redeem models, tiering, deferred rewards, and value exchange.
• Experience designing and optimising member experiences across acquisition, onboarding, engagement, and retention.
• Capable of working collaboratively with engineering and design to understand APIs, data flows, and integration constraints.
• Demonstrated experience utilising customer research, insights and data to drive prioritisation (A/B testing, funnel analysis, performance dashboards).
• Exposure to digital, ecommerce and omnichannel loyalty ecosystems incl. loyalty systems, customer data, CX and management platforms (LMS,CDP, CEP, CMP, etc).
• Experienced in communicating and rationalising product design decisions, feature prioritisation, measurement and value attribution
• Strong stakeholder management skills and story telling ability
• Customer-obsessed, with a passion for building loyalty experiences that delight and drive measurable value
• Based in Melbourne and eligible to work permanently in Australia

Applications close Midnight, Tuesday 16th December 2025.

Applications will be reviewed and assessed upon submission.

• Flexible working options: We know that work is only one part of your life, so we actively encourage a positive work-life balance and provide hybrid working options to help you achieve it.
• Office perks: Take advantage of our gym facility and fitness classes, free parking, BBQ area, mini-Coles supermarket, fooderie hub where you can sample new products before they hit the shelves, school holiday program and so much more when you come in.
• Discounts: Eligible team members receive 5% discount all year round on your Supermarket and Liquor online and in-store purchases. We also offer additional periods of double discount (10%) at various times throughout the year. As well as hotdeals exclusive to team members that translate into additional savings.
• Reward through recognition: Give and receive recognition, linked to our Coles values, through our digital recognition platform 'mythanks'. You can accumulate points to redeem in the online shop for exciting gifts and electronic gift cards from an extensive range of retailers.
• Opportunities for learning and development: No matter where you start within our diverse business, you'll have experiences, exposure, and education to satisfy you. Discover and explore a variety of career development programs and job-specific training.
• Paid parental leave: We understand how important your life outside work is and offer permanent team members paid parental leave to support you in balancing work and family.
• Investment in your future: Our annual team member share plan offer allows eligible team members to make regular pre-tax salary sacrifice deductions to purchase Coles Group shares.

We're continuing to build a gender equitable team, and a culture that is just as diverse, inclusive and welcoming as the communities we serve. We are committed to creating a workplace that is safe and respectful for our team. We encourage applications from people of all ages, cultures (including Aboriginal and Torres Strait Islander peoples), abilities, sexual orientation and gender identities.

We're happy to adjust our recruitment process to support candidates with disability. For further information and additional contact details visit the 'Our Recruitment Process' section of our careers site or email

Job ID: 173828

Employment Type: Full time