Digital Platforms and Content Lead

From nation-defining races to world-class media that transports our customers trackside, creating amazing experiences is what we live for. As part of our media team, you'll help create excitement in the contest like no one else.

We broadcast live multi-channel entertainment to millions of customers, wherever they are in the world. That's over 130,000 races a year, in 60+ countries and 4,500+ venues across Australia. And what we deliver today? We're on track to doubling tomorrow. So, if you're passionate about creating moments that matter for our customers, our industry and your career — we'll back you all the way.

Game to join us?

Lead our data-driven content strategy, to deliver high-quality digital experiences, managing teams and partners to boost audience growth and brand impact
What You'll Do
Join Sky as our
Digital Platforms & Content Lead
and play a key role in shaping how fans connect with sport across our digital ecosystem.

In this leadership role, you'll drive the strategy and execution of Sky's content across the app, website, YouTube, Instagram, Facebook, TikTok, X, and Spotify — using our premium sports and racing rights to grow and engage online audiences.

You'll lead a talented team of content creators, fostering innovation and best practice, while producing engaging, on-brand digital videos that resonate with fans. Data and insights will guide your decisions as you continuously optimise performance.

Working closely with teams across Sky and TAB — including marketing, product, and sponsorship — you'll help deliver a seamless and connected digital experience at the intersection of sport and wagering.

What You'll Need:

• 7+ years in digital media or marketing
• Experience with sports media rights and digital distribution
• Excellent knowledge of social platforms and analytics
• Skills in managing budgets and spend
• Proven leadership, communication, and team focused skills
• A passion for sport, racing, wagering

What You'll Get

• Diverse leave options: bonus leave of 5 days annually, cultural, volunteer, and 18-weeks parental leave.
• Access to corporate discounts and our leading health and wellbeing app.
• Monthly employee social activities, competitions, awards and free tickets to events.

About Us
Tabcorp is Australia's leading gambling entertainment company. Our 3000+ team is as diverse as Australia itself. Our people drive the iconic, homegrown, world-class brands TAB, Sky Racing and MAX. As an ASX-listed company, we're proud to shape our industry for the better.

Apply Now
Now is the time to join Tabcorp The start of a new, exciting chapter in our long history. We have a dynamic, new CEO in Gillon McLachlan and we're building a winning culture by bringing our office-based teams together onsite every day. We value flexibility - like adjusting start or finish times or working remotely when required – however we believe being together is key to our success.

We're committed to creating an inclusive workplace where everyone feels valued for their contribution and has a sense of belonging and is treated with respect. As a Tabcorp employee, you will:

• foster a respectful and inclusive working environment within your team;
• support and contribute to initiatives aimed at managing the risk of gender inequality, sexual harassment and other inappropriate behavior in our workplaces.

We welcome applications from candidates with visible and non-visible disability, or with any workplace accessibility requirements. Please reach out via

should you require any accommodations or adjustments to ensure your full participation in our recruitment process.
Tabcorp is a 'Circle Back Initiative' employer – we commit to respond to every applicant.