Content Manager

2 weeks ago

Adelaide, South Australia Shiels Jewellers Full time $120,000 - $180,000 per year
Content Manager – Shiels Group

Adelaide, South Australia

At Shiels Group, content is more than words and visuals. It is the heartbeat of how we connect with millions of Australians. Across our brands Shiels, Grahams, Watch Depot, and Ice Jewellery, we are building stories that inspire, delight, and drive growth. Now we are looking for a creative, hands-on Content Manager who is ready to take ownership, spark ideas, and shape what is next.


Why This Role Matters

Content is not just a function here. It is central to our success and evolution. As our new Content Manager, you will have the creative freedom and responsibility to guide storytelling across video, social, websites, and emerging channels. From brand building to conversion driving, you will bring strategy and execution together to make every piece of content count.

You will not just manage content. You will define it.


What You Will Do
  • Lead with Creativity: Turn big ideas into high-impact content that grabs attention.
  • Shape Strategy: Build and deliver a content roadmap across digital, retail, and social that drives engagement and revenue.
  • Champion Storytelling: Create platform-native content that speaks our customers' language and sparks action.
  • Guard the Brand Voice: Keep our tone bold, distinctive, and consistent across every touchpoint.
  • Stay Ahead of Trends: Anticipate platform shifts, social trends, and engagement tactics that put us ahead of the curve.
  • Measure and Optimise: Use insights to amplify what works and pivot quickly when needed.
  • Inspire Others: Collaborate with and rally cross-functional teams around a shared creative vision.

What Success Looks Like
  • Organic reach and engagement on the rise.
  • A brand voice that customers recognise and love.
  • Content that looks great and delivers measurable growth.

About You
  • 4+ years in content, creative, or brand leadership, ideally in retail, fashion, or fast-paced D2C.
  • A proven creative thinker with a track record of content that delivered results.
  • Strong grasp of analytics and performance metrics, with the ability to optimise for impact.
  • Collaborative, customer focused, and always pushing to raise the bar.

Why You Will Love Working With Us
  • Impact at Scale: Work across four strong brands, shaping how millions of customers see and engage with us.
  • Creative Freedom: We back your ideas and give you room to bring them to life.
  • Growth Culture: Join a collaborative team that moves fast, supports each other, and is all in on growth.
  • Heritage with Momentum: Be part of a proudly Australian business with more than 80 years of history and bold ambitions for the future.

Your Invitation

If you are ready to lead content that inspires customers, drives growth, and makes a real impact, this is your chance to shine.

Apply now with your CV. To stand out, share your favourite piece of content right now and tell us why it works.

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