Digital Content and Social Media Manager

2 days ago

Adelaide, South Australia Boffo Real Estate Full time $90,000 - $120,000 per year

Hello, we're Boffo, an award-winning real estate agency with big ideas, bold branding and a people-first approach to everything we do.

We're on the hunt for a strategic, hands-on digital leader who can take our online presence to the next level. If you live and breathe social media, thrive on data-driven creativity and love building brands that people genuinely connect with, this role is made for you.

About Us

At Boffo, we're more than just real estate. We're a collaborative, high-performing team that works hard, has fun and delivers exceptional results for our clients and each other.

What makes us different:

- A vibrant and modern office on the city fringe

- A supportive team culture that encourages fresh ideas

- Competitive remuneration and growth opportunities

- A distinctive, design-led brand with a loyal following and strong market presence

About the Role

This is a full-time position working closing with the senior management team. You'll shape and execute our digital and social strategy, with a focus on driving engagement, visibility and brand growth across all online channels.

You'll lead the charge in elevating Boffo's social media presence, guiding our creative direction, supporting our agents' personal branding and ensuring every piece of content aligns with our bold brand identity.

Key Responsibilities

- Develop and execute innovative social media strategies across Facebook, Instagram, LinkedIn and emerging platforms

- Manage content creation, posting schedules and community engagement for both brand and agent accounts

- Create scroll-stopping content including photo, video, reels, stories and campaigns that drive reach and engagement

- Oversee all digital advertising, including Meta campaigns and Google Ads

- Collaborate with agents to elevate their personal branding and listing campaigns

- Ensure brand consistency across all platforms and assets

- Write, edit and proof engaging marketing copy across digital channels

- Direct and manage creative production, including photography and video shoots

- Monitor, analyse and report on campaign performance and audience insights

- Explore and implement new digital tools, platforms and strategies to stay ahead of trends

What You Bring

- Proven experience in a digital marketing or social media role

- Strong understanding of social strategy, content creation and analytics

- Proficiency in Meta Business Suite, Google Ads, SEO/SEM and digital reporting tools

- Skills in Adobe Creative Suite (especially Photoshop, InDesign, Illustrator, After Effects)

- Exceptional copywriting and storytelling ability

- Strong organisational skills and attention to detail

- A collaborative mindset and ability to lead projects from concept to execution

Your Focus

1. Digital Leadership – Shape and evolve Boffo's digital presence and brand voice

2. Social Media Excellence – Build connection, engagement and community through creative content

3. Creative Direction – Deliver digital campaigns that cut through a crowded market

4. Strategy & Growth – Use insights and innovation to continually improve performance

Ready to Launch Your Career with Boffo?

Our door is open and so is this opportunity. Apply now and let's chat

Sophie Kareta

Director / Chief Executive Officer

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