Creative Lead

The purpose of this role is to develop and lead the creative direction of the Politix brand across all customer touch points. To collaborate with the marketing team on briefs to execution and ensure brand identiy is executed in a consistent and cohesive manner, with a focus on brand elevation, optimisation of customer experience and supporting commercial outcomes.

This role will lead and inspire a team of in-house graphic designers to concept, design and develop all the creative assets for POLITIX campaigns and brand activity.

Key Accountabilities

• In response to Marketing Plans, Seasonal Creative Briefs and Range Presentations, lead the creative direction and development of marketing campaigns from concept through to execution across customer channels
• Design and develop artwork for all marketing communications as required. Inclusive of creating shoot concepts or adapting creative concepts from external agencies into channel assets and roll out
• Provide recommendations and support Marketing Manager in any briefing of external partners to deliver on campaign concepts including photographers, videographers, talent, stylists, producers, set design, location
• Ensure assets deliver on specific channel requirements based on performance analytics and channel specifications
• Oversee and establish the creative direction to apply to all website creative and photography, including style guide, set design and talent recommendations. Revisit this seasonally (or as needed)
• Working with the marketing and online teams, respond to briefs to ensure creative synergy between shoots from website, campaign, social and still life where content can be used across multiple channels
• Consider the UX journey and work with the teams to optimise design for desktop/mobile use
• Develop packaging & collateral for products, campaigns, events and activations in response to briefs from the wider team/s
• Weekly creative workflow management, inclusive of allocating jobs to deadlines, establishing new ways or working or systems to drive efficiencies
• Understand the performance of campaigns; both customer engagement and commercial outcomes and use insights in future creative development.

Key Capabilities

• Bachelor's degree in graphic design or design related field preferred
• A minimum of 5-8 years' experience in a similar role, preferably within fashion or retail industry (client or agency side) managing art direction, copywriting, graphic design, shoot direction and production across stills and video
• Proven cross channel creative direction with a solid understanding of creative & brand expression across digital channels including social
• Commercially aware, with a record of delivering creative that has a strong brand aesthetic and sales return
• Ability to work in a high pressure and fast paced environment whilst maintaining composure
• Exemplary knowledge of graphic design applications including InDesign and Photoshop
• Knowledge and experience in setting up of file management system and workflow management tools.

Why work for CRG?

The Country Road Group is one of Australasia's largest Lifestyle Brand Houses comprising of iconic brands such as Country Road, POLITIX, Trenery, Witchery and MIMCO. Here are some of the great things we offer:

• Generous employee discounts across our House of Brands
• Seasonal clothing allowance
• An additional day of leave for your birthday
• An Industry leading Parental Leave Program
• Flexible working arrangements to support work/life balance
• Annual learning calendar to support the ongoing development of our team
• Support community partnerships across our Corporate Social Responsibility Program
• We are committed to operating ethically, sustainably, and responsibly.

About Politix

Part of the Country Road Group, POLITIX is a premium Australian menswear brand specialising in stylish, tailored wardrobes for every occasion— from casual events to black-tie formals.

For over 50 years, we've helped men make their mark with designs that blend modern craftsmanship and timeless style. Getting to know the person behind the suit, the blazer, the shirt— and dressing them in garments that pair skilful design with time-honoured craftsmanship.

Our focus extends beyond clothing, delivering elevated products, store experiences, and exceptional customer service.