Digital Marketing Coordinator
1 week ago
About Legacy
Legacy is an iconic Australian charity dedicated to supporting veterans' families. We provide social, financial, and emotional support to the 30,000 partners and children of veterans who have lost their lives or health as a result of their service to our country. It's what we are proud to have done for over 100 years.
Legacy Club Services (LCS) provides a suite of services that support participating Legacy clubs and their operations to provide quality services to their beneficiaries.
About the role
An opportunity exists for an enthusiastic and creative Digital Marketing Coordinator to join our Fundraising, Marketing and Communications (FMC) Team at our office in Sydney. The position is being offered on a full-time permanent basis.
You will be responsible for implementing and enhancing digital marketing campaigns across various channels, to increase brand awareness and drive conversions in line with campaign objectives and goals.
If you are passionate about digital marketing and interested in using your skills to make a difference to the lives of those in our community, then apply for this role and join our supportive team.
Key Responsibilities
- Plan and execute digital marketing activities across all channels, including social media, SEM, SEO, eDM and SMS.
- Design, implement, and optimise customer journeys and marketing automations across digital platforms to enhance engagement, conversion and retention.
- Maintain website and landing pages, ensuring content is engaging, relevant and up-to-date.
- Collaborate with the FMC Department and other departments to ensure that digital marketing campaigns align with their needs and goals.
- Track and report on digital marketing performance metrics, including website traffic, social media engagement, email open rates, click-through rates, and conversion rates
- Develop creative assets such as graphics, videos and other visual content on behalf of the FMC Team and other stakeholders.
Skills and Experience
Essential
- Degree in Digital Marketing/related-degree or previous experience in a similar role
- Experience in digital marketing, with a strong understanding of paid ad campaigns, website management, email marketing, customer journeys, social media marketing, and analytics
- Superior writing and communication skills across various mediums and audiences
- Experience using marketing tools such as Mailchimp and Shopify or similar
- IT savvy with proficiency in a range of digital marketing tools such as eDM marketing tools, CRM, Google and Meta
- Ability to work collaboratively with team members and other stakeholders
Highly regarded:
- Experience editing videos for social media
- Experience using a range of design applications such as Canva and Adobe Creative Cloud
- Knowledge of the non-profit sector
Benefits of working for Legacy include:
- The option to salary package, which has the potential to increase your take home salary
- Access to our Employee Assistance Program
- A paid day off your birthday
- 5 days paid study leave per year
- 12 weeks paid parental leave per year (after 12 months of service)
Applicants will be required to undertake a police check, and working with children's check and provide evidence of a current drivers licence which is essential for this role.
As this role includes working with vulnerable members of the community, all applicants must be able to provide proof of vaccination status.
**Please submit a cover letter outlining you interest and suitability for the role, along with an updated copy of your resume
Applications will close at 5:00pm on Thursday 2nd October
No recruitment agencies please
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