Specialist - Marketing Electrification

16 hours ago


Melbourne, Victoria, Australia Origin Energy Full time $80,000 - $120,000 per year
  • Lead electrification focused campaigns to drive awareness, acquisition, and engagement.
  • Embrace technology, AI, and innovative marketing tools to work smarter and deliver results.
  • Melbourne based

Join a team that's All Kinds of Useful
At Origin, being useful is more than a tagline - it's how we approach work every day. As a collective, we're a team that thrives on finding better ways, working together, and owning our impact. From powering homes to delivering award-winning internet and helping to lead Australia's energy transition. If you're driven by purpose and excited to be part of something bigger, we'd love to have you on the journey.

The role
Are you ready to play your role in leading Australia's energy transition? Australia is on the precipitous of an energy revolution - from EVs on the road, to batteries soaking up the hot Australian sun – how we consume, store and use energy will never be the same.

We're looking for a passionate
Marketing Specialist
to join Origin's
Electrify team
, helping Australians on their home electrification journey from solar and batteries to EV charging and energy orchestration.

In this exciting role, you'll support the strategy and execution of marketing, partnership, and campaign activity that drives growth across our home electrification products. You'll collaborate with product, operations, and business development teams to attract new customers and enhance engagement with existing ones.

You'll:

  • Lead electrification focused campaigns to drive awareness, acquisition, and engagement.
  • Develop digital customer journeys across paid, owned, earned, and partner channels.
  • Use insights and data to optimise performance and improve customer lifetime value.
  • Collaborate with creative, content, CRM and performance teams to bring ideas to life.
  • Embrace technology, AI, and innovative marketing tools to work smarter and deliver results.

This is your opportunity to help shape the future of energy marketing, connecting customers to cleaner, smarter energy solutions.

About You
You're a creative, customer-focused marketer who thrives in a fast-paced and collaborative environment. You combine strategic thinking with commercial focus and aren't afraid to test, learn, and innovate.

You'll bring:

  • Marketing experience, across digital, campaign, and/or product marketing.
  • Experience managing marketing programs that drive customer acquisition and engagement.
  • Experience collaborating across teams and with external partners to deliver high-quality, on-brand campaigns.
  • Strong analytical and problem-solving skills, with the ability to translate insights into action.
  • Excellent communication skills and experience managing multiple stakeholders.
  • A genuine passion for innovation, sustainability and the energy transition and excitement to help customers electrify their homes.

Why Origin?
At Origin, we're working to get
energy right for our customers, community, and planet
and that starts with creating a workplace where our people thrive.

You'll enjoy:

  • Flexible working options and hybrid arrangements.
  • Training and development through LinkedIn Learning and our Learning Hub.
  • Volunteer and cultural leave , plus opportunities to give back through the Origin Foundation.
  • Electricity, Gas & Broadband discounts.
  • Supportive leadership , a collaborative culture, and access to our Employee Share Plan .

Join us as we lead the transition to smarter, cleaner energy for all Australians.

Origin - Where good change happens
At Origin, we're powered by people who believe in creating change.

We are committed to fostering a diverse, gender equitable workforce, where everyone is welcome, and all applications are evaluated on merit and potential. We encourage applications from Aboriginal and Torres Strait Islander Peoples, people living with disabilities, culturally diverse people, any stage in life, people with intersex variations and people within LGBTQ+ communities, including trans and gender diverse.

Enjoy a challenging career in an exciting industry where you can grow and explore your potential. If you think you have transferable skills, an appetite to learn and would be a great fit, we'd love to hear from you.

Here's a little about us:
Background checks may be required to determine your suitability for this position as part of the recruitment process and during your employment. These checks may include police checks, AusCheck, medical assessment and/or drug and alcohol testing.
Please note unsolicited CVs from agencies will not be accepted.

Origin recognises Aboriginal and Torres Strait Islander Peoples as the Traditional Custodians of country throughout Australia, and we pay our respects to Elders past, present and future.
Function: Marketing


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