Marketing Specialist

About the Role

Marketing at NightOwl exists to help more people come together and create lasting

memories. We build campaigns that drive real results for venues and create meaningful brand

value over time.

In this role, you'll lead marketing for a group of venue brands. You'll work directly with

venue leadership, shape strategy, and own execution from start to finish. Depending on your experience, you might work across one large brand or several smaller ones. We match team

members to brands based on where they can do their best work.

This is a fast-paced and ever-changing environment, full of big personalities and

unexpected turns. You'll need to stay adaptable, communicate clearly, and keep things

moving even when conditions aren't perfect.

Everyone on the team works across four key areas:

1. Strategy and collaboration with leadership, venue managers and stakeholders.

2. Generalist execution and day-to-day delivery on your brand/s.

3. Specialist contribution in one focus area such as CRM, paid media, or social content

4. You'll also support the wider team with your expertise, playing a hands-on role in

keeping projects moving when priorities shift or capacity needs adjusting.

Our structure is clear, our tools are solid, and we've invested heavily in process so the team

can focus on doing great work that actually makes a difference.

What You'll Do

Brand Account Coordination

• Be the primary marketing point of contact for a portfolio of NightOwl brands

• Build solid relationships with venue managers, understand their commercial goals and

emotional drivers

• Plan and lead strategic marketing activity tailored to each brand

• Coordinate with internal team members, interdepartmental stakeholders, freelancers

and keep delivery smooth

• Own the outcome and ensure results are delivered

Specialist Craft

• Lead high-impact or complex projects in your area of expertise (e.g. CRM, paid

media, content)

• Support overflow work and help unblock team capacity when needed

• Build reusable templates, automations, and documentation

• Share knowledge with the wider team and offer informal mentorship where relevant

Project Management & Execution

• Brief, scope, and manage marketing projects end to end

• Maintain alignment on timelines, priorities, and quality

• Anticipate problems and solve them early

• Identify ways to improve tools, workflows, and systems

Who You Are

• 3+ years experience in marketing with deep skills in one core area (e.g. email, paid

media, CRM, content)

• Strong communicator who can work directly with stakeholders and lead strategy

discussions

• Equally comfortable planning high-level strategy and getting stuck into delivery

• Organised, reliable, and self-sufficient

• Someone who brings energy, clarity, and a sense of ownership to the work

Bonus Points

• Experience in hospitality, entertainment, nightlife (extra bonus if you've worked in-

venue)

• Hands-on familiarity with:

• o Salesforce - Marketing Cloud, Data Cloud, Agentforce
• o Digital Advertising - Meta Ads, TikTok Ads, Google Ads, Snapchat Ads,
• Pinterest Ads
• o Webflow
• o GA4
• o Google Tag Manager
• o
• o Zapier
• o Sprout Social
• o Canva
• o Adobe Creative Cloud

Why Join NightOwl?

• Work across a mix of local and nationally recognised brands, each with their own

personality and creative opportunities

• Deliver campaigns and materials that are actually exciting and interesting to produce

• Collaborate with high-energy and experienced leaders from other departments

including production, sales, venue ops and maintenance

• Be part of a high-trust, high-output team where you're trusted to do your best work

• Build systems, strategies, and campaigns that scale across a fast-moving venue

network

• Enjoy a flexible mix of in-office, on-premise, and remote work, with real ownership

of your role

• Generous staff discounts at our venues.

The Way We Work

At NightOwl, we're not just ticking boxes. We're building things that haven't been done

before. Our company values guide how we work:

• Think big

• Challenge the status quo

• Data over opinions

• Constant and transparent feedback

• Celebrate input

• We make the impossible possible

Inside Sales & Marketing, we've developed our own guiding principles that shape how we

show up day to day:

• Journey before destination

• Kindness over niceness

• Use the expert

• Urgency, not recklessness