General Manager

About Netwealth

Netwealth is more than a company; it is a catalyst for change, inspiring a new perspective on wealth and a brighter future for everyone involved. Our innovative and award-winning wealth management platform reflects our commitment to excellence and cutting-edge technology.

Founded in 1999, Netwealth has grown rapidly, driven by an entrepreneurial spirit that encourages us to challenge the status quo. Our NextGen superannuation and investment technology exemplify our agile and nimble approach, unburdened by bureaucracy, allowing us to adapt quickly to meet the needs of our clients.

At Netwealth, our team is our greatest asset. We are a collective of passionate individuals dedicated to making life better for more Australians. Our values—Curious, Optimistic, Courageous, Collaborative, Agile, and Genuine—are the guiding principles that shape our decisions and define how we present ourselves to the world. Join us in our mission and become part of a team that not only envisions a better future but actively works to create it.

The Opportunity

As the General Manager - Marketing you'll lead Netwealth's marketing function and drive growth through strategic brand positioning, integrated campaigns and digital innovation. This is a senior leadership role with significant scope to shape the future of our brand and market presence.

You'll join at an exciting time. Our brand research project is almost complete, and you'll own the delivery and execution, bringing creative interpretation to life. Leading a highly capable team, you'll have the resources and freedom to make a real impact.

You'll set strategic direction, empower your team, and ensure marketing initiatives deliver measurable outcomes. You'll work closely with senior executives, influencing decisions on marketing strategy, brand positioning and growth priorities.

What you'll do;

• Lead and develop a mid-sized marketing team, building capability and driving high performance

• Deliver a refreshed brand strategy with creative freedom and strategic clarity

• Develop and execute integrated marketing campaigns across content, events, partnerships and digital channels

• Increase digital marketing investment with strong focus on ROI and data-driven decision-making

• Ensure compliance with financial services regulations while maintaining creative effectiveness

• Collaborate with cross-functional teams to deliver cohesive, commercially effective marketing initiatives

• Build a culture of empowerment, accountability and continuous improvement

About you

You're an experienced marketing leader with a proven track record in SaaS or technology-driven businesses. Financial Services experience is a bonus, but not essential. You fully embrace your team's success, unlocking potential and fostering autonomy and confidence. You create an environment where people thrive, feel valued, and work together to deliver exceptional outcomes.

Skills and experience you'll bring:

• Senior marketing leadership, ideally in SaaS or tech environments

• Expertise in brand positioning and articulating products, features and benefits

• Strong digital marketing skills - data, ROI and metrics are second nature

• Ability to manage complex initiatives and influence senior stakeholders

• Demonstrated success in building high-performing, empowered teams

• Relevant tertiary qualifications

Life At Netwealth

At Netwealth, our people are our greatest strength. We invest in our employees at every stage of life because when you're at your best, so are we.

We're committed to your growth, offering access to further education, diverse training opportunities, and strong support for career development. We're proud to be recognised as one of the top 5 companies in Australia for Career Development, endorsed by WORK180.

We're big on internal mobility. In fact, 32% of roles filled in 2023 went to our own people.

Our flexible hybrid working model encourages balance, with the expectation of 4 days in the office each fortnight. Our state-of-the-art Melbourne CBD office includes modern end-of-trip facilities and daily breakfast to support your commute and wellbeing.

We offer a range of benefits focused on health, wellbeing, and personal development, including:

• Family-friendly support: Paid parental leave and a fully funded school holiday program

• Wellness perks: CU Health (virtual healthcare), income protection, flu shots, wellness weeks, retail discounts, and financial wellbeing services

• A vibrant culture: Social events, trivia nights, and corporate sports

• Employee Resource Groups: LGBTQIA+, DAWN (Developing and Accelerating Women at Netwealth), Culture Group, and Carers Group

• Community impact: Paid volunteering and our Netwealth Impact Group

Apply now

We're proud of our inclusive and diverse workforce and encourage everyone to bring their genuine selves to work. It's one of our core values. We're committed to equity and inclusion through our gender equality, disability, LGBTQIA+, wellbeing, and cultural initiatives. We're also proudly certified by Work180, Family Friendly Workplaces, and Great Place to Work.

If you're excited about this opportunity but don't meet every requirement, we still encourage you to apply. Research shows that people often hesitate unless they meet every single qualification. We value potential and passion just as much.

If you require any reasonable adjustments during the recruitment process, please contact us