Marketing Performance Insights Lead

2 weeks ago

Greater Sydney Area, Australia TheDriveGroup Full time $130,000 - $150,000 per year

Senior Marketing Performance & Analytics Manager

Turn data into growth.

We're partnering with a fast-moving business looking for a marketing-savvy analyst to join their team. This is a unique opportunity for someone who blends analytical thinking with a deep understanding of digital marketing channels — someone who doesn't just track performance, but drives it.

Around
70% of your focus will be on performance marketing
— optimising paid campaigns, identifying growth opportunities, and collaborating closely with channel specialists. The remaining
30% will be dedicated to analytics
— owning reporting, building dashboards, and uncovering insights that inform strategy and fuel smarter, faster decisions.

You won't manage campaigns end-to-end, but you'll work alongside performance teams, step in where needed, and provide strategic direction backed by data.

Key responsibilities

  • Lead end-to-end reporting on marketing performance across acquisition, conversion, and ROI.
  • Build and maintain dashboards in platforms like Looker and Amplitude, creating tools that are useful, clear, and actionable.
  • Investigate performance changes across the funnel, identifying what's working, what's not, and what to do about it.
  • Collaborate with Performance, Product, Creative, and CRO teams to surface and act on growth opportunities.
  • Support strategic planning with insights that drive smarter budget allocation, testing plans, and channel decisions.
  • Provide hands-on tactical input across paid channels (Meta, Google, YouTube, and ATL) during peak periods or team gaps.
  • Work with internal data teams to ensure accurate tracking and access to marketing metrics.
  • Support automation, test-and-learn culture, and the development of reporting frameworks that scale.
  • Contribute to marketing mix modelling efforts in collaboration with internal and external stakeholders.
  • Monitor broader market and behavioural trends and feed insights into the broader marketing strategy.

About you:

  • 6+ years in an analytics, insights, or performance role with strong exposure to marketing data.
  • Deep understanding of core growth metrics (CAC, ROAS, LTV, payback) and how to use them to guide strategy.
  • Skilled in tools like Looker, GA4, Amplitude, Google Sheets; SQL is a bonus.
  • Able to design dashboards that provide clarity and spark action.
  • Familiar with paid channels, especially Meta, Google, YouTube, and understand how they operate in practice.
  • Excellent collaborator, able to work cross-functionally with creative, technical, and performance teams.

Additional Information

  • $130k - $150k + super
  • Hybrid 3 days in the office

Are you equipped to thrive in this role? If so...

Apply directly to this job OR send your resume and cover letter to

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TheDriveGroup is 100% committed to improving meaningful diversity in the technology industry.

We partner with clients who embrace diversity and seek candidates across all backgrounds, abilities, genders, sexualities, cultures, and faiths.

If you have the right skills and attitude we would love to hear from you

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