Denza Brand Manager

About Denza

Denza is redefining premium electric mobility through cutting-edge technology, innovation, and premium design. As a forward-thinking brand, Denza is committed to creating intelligent, sustainable, and luxurious driving experiences that meet the needs of modern consumers.

With a vision to shape the future of mobility, Denza combines advanced engineering with exceptional craftsmanship to deliver vehicles that embody performance, elegance, and environmental responsibility.

As we expand into the Australian market, we are looking for passionate and driven individuals to join our team and help elevate Denza's presence while inspiring customers to embrace a new era of electric mobility.

About the Role

Based in Melbourne Mulgrave office, this role will be leading Denza's brand development and marketing execution in Australia. As a Brand Manager, you will be instrumental in establishing Denza as a desirable, trusted, and differentiated premium EV/PHEV brand within a competitive and fast-evolving automotive landscape.

Key Responsibilities

Brand Strategy & Positioning:

• Localize and implement Denza's global brand strategy for the Australian market.
• Shape brand messaging, visual identity, and storytelling across all channels.
• Ensure consistent brand expression across digital, retail, product, and service touchpoints.

Integrated Marketing Campaigns:

• Plan and deliver full-funnel marketing campaigns to drive brand awareness, consideration, and lead generation.
• Collaborate with agencies to create and execute impactful creative assets tailored to local audiences.
• Leverage digital, social, OOH, and experiential channels to bring the brand to life.

Product Launch & Go-to-Market Support:

• Lead brand and marketing support for vehicle launches and key product milestones.
• Develop go-to-market strategies in coordination with sales and product planning teams.
• Work closely with PR and media teams to drive earned media and influencer engagement.

Retail & Customer Experience Alignment:

• Ensure Denza's brand values and tone are reflected across the customer journey — online and in-dealer working with the national customer experience manager.
• Partner with the CX team to deliver branded experiences and premium retail moments.
• Support dealer partners with branded marketing assets, guidelines, and activation ideas.

Brand Performance & Budget Management:

• Monitor brand KPIs (awareness, perception, digital engagement) and make strategic adjustments.
• Manage local brand budget with focus on efficiency, quality, and ROI.
• Provide regular reports to regional and global stakeholders on brand health and campaign effectiveness.

Experience & Qualifications

• Bachelor's degree in Marketing, Communications, or Business; experience in EV and/or premium automotive industry preferred.
• 4+ years of experience in brand management, marketing, or automotive product marketing.
• Strong understanding of premium/luxury positioning, emerging EV trends, and customer behavior.
• Proven success managing integrated marketing campaigns and working with creative/media agencies.
• Excellent project management, storytelling, and cross-functional collaboration skills.
• Ability to thrive in a fast-paced, entrepreneurial environment with high ambiguity.

Why Join Denza

• Be part of the launch of a premium EV brand backed by BYD DNA.
• Shape the future of premium sustainable mobility in Australia and New Zealand.
• Work with an ambitious, agile, and values-driven team.
• Access to global innovation, tools, and resources.

If you believe you are a good fit for the role, please don't hesitate to click on APPLY and submit your updated resume.