Marketing Manager

6 days ago

Perth, Western Australia WATM Crane Sales and Services Full time $80,000 - $120,000 per year

About Us

WATM Equipment is the newest chapter in the WATM Group story, a proudly Western Australian, family-owned business that's been supporting heavy industries since 1974. Known for our expertise in cranes, we've built a trusted reputation across the state.

In 2023, we expanded beyond cranes to offer a broader range of heavy machinery solutions through WATM Equipment... and now, we're looking for great people to grow with us.

The Opportunity

This is your chance to take the lead in a dynamic, fast-moving business where creativity, autonomy, and innovation are encouraged. We want someone who can inspire, drive brand awareness, and help us grow the presence of our products and people in a bold, engaging way. You'll be part of a supportive, down-to-earth team in an environment that's as fun as it is rewarding, where your ideas are heard, and your success is celebrated.

What We're Looking For

We're after a Marketing Manager who can think strategically and execute brilliantly. You'll have a strong background in digital marketing and SEO, and a creative flair that helps you cut through the noise.

You'll ideally have:

  • At least 2 years of proven experience in marketing strategy and campaign delivery
  • Strong expertise in SEO development and digital content creation
  • Experience across multiple platforms including social media, EDMs, and automated marketing tools
  • Excellent communication skills, including content writing for internal and external audiences
  • The ability to juggle multiple projects, meet deadlines, and manage budgets
  • Analytical skills to report on performance, identify trends, and explore new market opportunities
  • A collaborative attitude and leadership ability to inspire those around you
  • Experience in the earthmoving/machinery space is highly desirable but not essential

About the role:

  • Create and execute strategic campaigns that drive growth across multiple business units
  • Develop and manage SEO strategies to improve visibility and engagement
  • Bring fresh ideas and innovation to our digital and social channels
  • Collaborate closely with the sales and leadership team to align on goals and priorities
  • Manage content creation, branding, and internal/external communications
  • Report monthly on key metrics, campaign performance, and SEO effectiveness
  • Identify and explore new market sectors and customer segments

Learn more about us:

Follow us on LinkedIn and Facebook.

Please note:

  • We are not accepting applications from recruitment agencies for this role.
  • Only candidates with the right to work in Australia will be considered.
  • Only shortlisted applicants will be contacted

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