Consultant, Marketing Performance Analytics

2 days ago

Melbourne, Victoria, Australia NAB Full time $80,000 - $120,000 per year
  • Enable the Marketing business through innovative tools and techniques to measure and effectively leverage data to drive marketing performance
  • Liaise with and support marketing stakeholders by providing expertise and guidance on their measurement and reporting needs that drives marketing performance and optimises 1:1 campaign activity
  • Design and deliver streamlined measurement reporting solutions aligned with NAB Marketing's 1:1 measurement framework

Our people are customer obsessed. They prioritise the needs and satisfaction of the customer above all else. Our mindset fosters innovation and creates strong, lasting customer relationships as we strive to be the most customer centric company in Australia and New Zealand.

In the role of Consultant Marketing Performance Analytics, you will join the Marketing Performance Management team at NAB that's doubling down on customer obsession
Each Day, You'll Go Above And Beyond To

  • Execute the vision and roadmap for 1:1 measurement and reporting capability that encompasses the new MarTech capabilities.
  • Drive the use of sophisticated and innovative tools and methods providing data driven measurement solutions and our experimental design framework that supports strategic decision making across Marketing and Product teams.
  • Communicate, embed and educate marketing teams about measurement that simplifies reporting for all the stakeholders.
  • Gather & document requirements for any request from marketing stakeholders.
  • Prioritise and maintain product backlog working closely with various teams and stakeholders to define what needs to be built in the form of epics, features and stories.

We're looking for the best and brightest to deliver the best for our customers. You'll need:

  • Proven experience working in marketing with proven experience in analytical techniques that measure marketing performance across 1:1 channels.
  • Strong knowledge of 1:1 marketing measurement techniques namely experimental design.
  • Proven experience in a customer/product/marketing data analytics role with a preferred background in statistics.
  • Strong stakeholder management and communication skills required in order to convey complex analytical solutions in a simple manner to non-technical audiences.
  • Agile ways of working
  • Risk awareness related to Data Security (desirable)

A diverse and inclusive workplace works better for everyone
We know that our people make us who we are. That's why we have built a culture of equity and respect - where everyone feels valued and appreciated for being their authentic selves. In partnership with our multiple Employee Resource Groups (ERGs) we continue to foster an inclusive environment, where all NAB colleagues' unique backgrounds and identities are understood, respected and celebrated. We are committed to providing an environment where you can work your way.

For details on the recruitment process, and accessibility, please visit To discuss adjustment requirements, please contact the NAB Careers team, via (please reference job number) or visit our Careers page through the link above for other contact options.

Join NAB
If you think this role is the right fit for you, we would love to hear from you. Please note candidate screening and interviews may be conducted prior to the closing date of the job advert. Unsolicited CVs from agencies will not be accepted.

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