E-Commerce Lead

Winarch Group is a diversified investor, developer and operator across real estate, live entertainment, and cultural assets. Within this, Winarch Music brings together two iconic music retailers:

• Musos Corner – one of Australia's largest independent music stores with a national online presence.

• The Guitar Lounge – a premium destination for world-class guitars and experiences.

Our ambition is bold: for e-commerce to produce 50% of divisional revenue. To achieve this, we need a proven digital leader to deliver best-in-class ecommerce, experimentation, and growth at scale.

The Role

Reporting to the Head of Music, as Head of E-commerce, you'll own the digital commerce vision and P&L across Winarch Music. You'll re-platform Musos Corner (Magento → Shopify or equivalent), launch ecommerce for The Guitar Lounge from WordPress, and build a growth engine across every digital channel. This is a role for a leader who thrives on data, experimentation, and impact. You'll collaborate across teams, build systems that scale, and deliver measurable step-change growth.

What You'll Do

• E-commerce Growth & Strategy

• Define and execute the ecommerce roadmap to scale online sales to 50% of divisional revenue.

• Lead re-platforming projects, ensuring scalability, speed, and CX excellence.

• Build world-class digital acquisition across SEO, SEM, Paid Media, Affiliates, Marketplaces, and Generative Engine Optimisation (GEO) for emerging search environments.

• Develop omni channel experience for customers to connect digital and retail environments.

• Conversion & Customer Experience

• Own the full funnel, optimising every touchpoint from discovery to checkout to loyalty.

• Build and run structured A/B and multivariate tests across desktop, mobile and app.

• Use analytics, heatmaps, session recordings and user interviews to uncover friction points.

• Develop and maintain a CRO playbook and prioritisation framework for rapid iteration.

• Cross-Functional Collaboration

• Partner with retail, sales, warehouse, operations, finance, designers, agencies, analysts to deliver fast, data-driven iterations aligned to OKRs.

• Work with product and marketing teams to embed GEO and SEO best practices into content, catalogue, and campaigns.

• Leadership & Impact

• Build, inspire, and scale a high-performing ecommerce and growth team.

• Balance vision and execution — prioritising initiatives with outsized impact on conversion, growth, and customer value.

• Report on KPIs, own the ecommerce P&L, and deliver against ambitious multi-million-dollar sales targets.

What You Bring

• Proven ecommerce leadership – 5–8+ years scaling multi-million-dollar online businesses with large product catalogues.

• Re-platforming expertise – led migrations from Magento/Shopify/Headless with minimal disruption.

• Deep growth marketing knowledge – SEO, GEO, SEM, CRO, CX, Affiliates, analytics and performance marketing.

• Experimentation mindset – track record of designing, running and scaling structured testing programs.

• Cross-functional leadership – ability to collaborate with technical, creative, and commercial teams.

• Commercial acumen – ownership of ecommerce P&L and revenue delivery.

• Innovation orientation – comfort adopting AI, automation, personalisation and emerging tech into digital commerce.

• A passion for music, creativity and customer experience.

Why Join Winarch Music?

This is more than an ecommerce job — it's a mandate to redefine music retail in Australia. You'll have:

• The budget, mandate and senior backing to drive true transformation.
• Freedom to innovate across platforms, marketing, and customer experience.
• The chance to build a best-in-class ecommerce function that fuses digital, physical, and cultural commerce.
• A culture that values authenticity, creativity, and performance.

Ready to set the standard for music retail online?

Apply now and lead Winarch Music into its next growth chapter.